The laghum economy : a new brief for a healthy planet

Stefan Krook är en av Sveriges mest inflytelserika entreprenörer med en tydlig mission: att visa att företagande kan vara en kraft för gott. Han har grundat och lett bolag som Kivra, GodEl och GodFond, där hela utdelningen går till välgörenhet, samt Flower, som driver energiomställningen framåt. Sedan 2025 är han Practitioner in Residence vid Handelshögskolan i Stockholm, där han utvecklar tankarna bakom sitt nya initiativ Laghum Economy – och sin första bok med samma namn. Med erfarenhet som kund, entreprenör, investerare och ledare vill Stefan nu utmana hur vi ser på tillväxt och visa hur marknaden kan skapa välstånd inom planetens gränser. 

About the book:

The Laghum Economy is an entrepreneur s proposal for a liveable planet a call to rethink the rules of the market without abandoning faith in it.

With clarity and hope, this book unpacks the complexity of the sustainability challenge and offers a practical path forward. At the heart is the idea of a Laghum economy – a new form of mixed economy where the free market remains the engine of prosperity, while the state ensures that the rules of the game are sustainable by setting the right incentives. That way, innovation and growth can unfold within planetary boundaries.

The idea of putting a price on nature is not new. What is new is the urgency and the scale required, and the way Stefan Krook demonstrates how it could be implemented.

This book is only available in English. 

Laghum Economy and the growing community around it holds a seed to a prosperous future. Lisen Schultz, Deputy Director of Stockholm Resilience Centre

This book sparks the thought and calls for action. Lars Strannegård, President Stockholm School of Economics

We must update the rules of the game if we are to stay within planetary boundaries. Karl-Johan Persson, Chairman H&M Group

Laghum Economy by Stefan Krook is the most visionary and inspiring, yet deeply pragmatic path I ve seen to upgrade  our economic system to benefit people and planet. Sara Kappelmark, co-CEO, Norrsken Foundation

Today s sustainability efforts are failing to deliver. Laghum Economy provides a clear and pedagogical blueprint for a shift. Michael Treschow, former Chairman of Unilever,  Ericsson, Electrolux and Svenskt Näringsliv

Laghum Economy gives markets a moral compass. Dr Gunhild A. Stordalen, co-founder & Executive Chair, EAT Foundation

A dose of his entrepreneurial fearlessness and how hard can it be? spirit is exactly what today s policy debate needs. Caroline Berg, CEO Axel Johnson