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    1. Ekonomi och Ledarskap
    2. Företagsekonomi
    3. Affärsstrategi

    Value Creation

    The Definitive Guide for Business Leaders

    AvGautam Mahajan

    Häftad, Engelska

    275 kr

    Tillfälligt slut

    Fler format och utgåvor

    Häftad

    456 kr

    Beskrivning

    Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a "Value Creation" culture for the company so as to properly balance the interests of Customers, Employees, Investors, and the Marketplace.This pathbreaking book shifts the focus to Creating Value for the entire business ecosystem and not just for the shareholders. It will launch organizations into the world of Value Creation and will convert good CEOs and companies to great ones with longevity and higher profi­tability.

    Produktinformation

    • Mått:139 x 215 x undefined mm
    • Vikt:380 g
    • Format:Häftad
    • Språk:Engelska
    • Antal sidor:338
    • Förlag:SAGE Publications India Pvt Ltd
    • ISBN:9789351508977

    Utforska kategorier

    • Affärsstrategi inom Ekonomi och Ledarskap

    Mer om författaren

    Gautam Mahajan is an internationally acclaimed expert in strategy, general management (including Customer Value), and globalization. He is President of Customer Value Foundation and Inter-Link Services Private Limited, an International Consulting Firm in operation since 1987, working with clients from America, Europe, Asia, Australia, and India. Gautam is also the Founder Editor of the Journal of Creating Value, an international journal focused on Customer and Value Creation (see jcv.sagepub.com).Gautam Mahajan is the leading global thought leader in Total Customer Value Management. He worked for a Fortune 50 company in the USA for 17 years and ran one of the largest businesses. He has hands-on experience in consulting, educating leaders, professionals, managers, and CEOs from numerous MNCs and local conglomerates like Tata, Birla, ITC, Alcoa, Reynolds, Sealed Air, Rexam, Viag, DuPont, Continental Can, and Godrej Groups.He is the author of widely acclaimed books: Customer Value Investment: Formula for Sustained Business Success and Total Customer Value Management: Transforming Business Thinking. He has also taught at IITs and abroad.Gautam Mahajan was previously the President of the Indo-American Chamber of Commerce; Chairman, PlastIndia Committee; Vice President, All India Plastics Manufacturers Association; Trustee, Plastics Institute of America. He was a member of the US–India think tank and Chairman of the US–India Economic Relations Forum.Among his honors are Fellowships from Harvard Business School and Illinois Institute of Technology. He also has 18 US patents,including the PET bottle and noise control kits. He was honored by the Illinois Institute of Technology with its Distinguished Alumni Award in 2001.He has been written about in the Wall Street Journal. He also gave the first Distinguished Engineering Lecture at Illinois Institute of Technology followed by a Distinguished Management Lecture. In September 2011, he spent time in the US talking about Indo-US relations and how to improve them.Gautam Mahajan is a graduate of IIT Madras, where he was an Institute Merit Scholar, has a Master’s degree in Mechanics and has completed his PhD coursework from the Illinois Institute of Technology. He has an MBA from Suffolk University.Gautam Mahajan is a prominent and charismatic speaker and evangelist in Value Creation and travels the world on speaking engagements.Total Customer Value Management (Total CVM) is a new management concept going far beyond CVM. Total CVM aligns the entire companyto the Customer. It expounds the Value of employees and the building of their self-esteem, awareness, and engagement, and expands the concept of Customer Strategy, Customer Circles and Continuous Customer Improvement Programs, Value pricing, the roles of departments such as HRD and Finance, and measuring CVA and EVA.Gautam Mahajan is happy to hear from you at mahajan@CustomerValuefoundation.com

    Recensioner i media

    A very timely book on why and how companies must embrace and implement value creation culture!

    Innehållsförteckning

    • PrefaceAcknowledgmentsWhy Is Value Creation Important for CEOs?CEOs As Value Creators for Business/CustomersHow CEOs Can Use Value Creation for CustomersCEOs Can See How Their Values (and Their Company’s Values) Creates Customer ValueBusiness Transformation Ideas for CEOs to Create ValueHow CEOs Can and Why They Should Create Value for EmployeesHow And Why Cxos Such As Cfo/Marketing/HR Create ValueValue Creation and Customer Service/Loyalty Tips for CEOsHow CEOs Can Use Value Creation to Enhance PricingCEOs Learn from Value Creation and EducationConclusion: How CEOs Drive Their Companies to Become Leaders through Value Creation and Increase Profits through Customer ValueAppendix I: Articles I Like82 Ways to Add Value for CustomersExcellence Is Being Great At the Things Yours Customer Value MostThe Customer of the Future: and Your FutureWhy Training Does Not Create Great Leaders?Appendix II: Short Guide to Customer Value Creation Definitions from the BookIndex