Art of Public Relations & Communication Management

P. Jaisridhar holds a Doctoral Degree in Agricultural Extension and currently serves as an Assistant Professor at the ICAR - Krishi Vigyan Kendra, Tamil Nadu Agricultural University, Nilgiris. With extensive expertise in public relations, communication strategies, and outreach, Dr. Jaisridhar has taught undergraduate courses in Agricultural Extension, conducted research on technology adoption, socio-economic impacts, and communication practices, and organized impactful outreach programs such as field days and district-level seminars. His commitment to communication excellence is evident in his co authorship of The Art of Public Relations and Communication Management, where he brings his knowledge of effective communication to the fore.M. Surudhi, a Postgraduate in Agricultural Extension and former Business Manager at the Mettupalayam Agroforestry Business Incubation Centre, brings her expertise in extension education and communication management to this book. Known for her ability to coach and mentor students and farmers, she has designed and implemented strategies to enhance public relations, productivity, and efficiency. Mrs. Surudhi has organized agro industrial programs, strengthened market networks, and fostered farmer-ICT linkages, making significant contributions to community empowerment and revenue growth. Her extensive experience and authorship of over 10 research articles and five books enrich The Art of Public Relations and Communication Management, showcasing her deep understanding of modern communication techniques and their application in agricultural contexts.S. R. Padma, Assistant Professor in Agricultural Extension and currently serving in the Controller of Examinations at Tamil Nadu Agricultural University, is a distinguished academic and communication expert. Specializing in public relations, research methodology, and social communication, she has authored over 20 publications and guided postgraduate scholars in refining their academic and communication skills. With a strong background in teaching undergraduate courses in Agricultural Extension, Dr. Padma’s contributions to The Art of Public Relations and Communication Management underscore her dedication to advancing effective communication practices and knowledge dissemination. Her expertise enriches this book, providing a solid foundation for readers seeking to master public relations and communication in various f ields.

• 1 Foundations of Public Relations, Key Concepts, Terminology and Historical Development2 The Role of Government Institutions in Maintaining Public Relations3 Public Relation Process, Workflow and Stakeholder Groups4 Principles of Public relation5 Public Relations Tools6 Public Relations Models7 Laws and Ethics of Public Relations8 The Law of Defamation: Understanding Legal Boundaries and Rights9 The Law of Invasion of Privacy10 Copyright Act11 Trademarks Definition, Importance and Legal Framework12 Protection of Civil Rights Act in India13 Consumer Protection Acts in India and Western Countries14 The Right to Information in India and Western Countries15 Mastering Communication Skills Reading, Writing, Speaking, Listening and Soft Skills16 Public Speaking: Characteristics17 Public Speaking: Techniques for Effective Communication18 Public Speaking: Importance and Impact on Personal and Professional Growth19 Public Speaking: Modes of Delivery and Checklists for Success20 Public Speaking The Need and Purpose of Public Speaking21 Communication Techniques and Communication Networks22 Communication Efficiency and Effectiveness23 Factors Affecting Communication Fidelity and Source Credibility24 Factor Affecting Message Distortion25 Types of Message Distortion26 Flyer and its Design for Public Relations27 Brochure and its Design for Public Relations28 Newsletter and its Design for Public Relations29 Public Relation Strategy Plan for Transfer of Technology30 Press Releases: Crafting and Leveraging Effective Communication31 Writing a Feature Article32 Consumer Survey Questionnaire: Preferences and Attitudes towards New Technology33 Gathering and Analyzing Consumer Survey Data and Preparing Feedback Forms34 Learning Activities to Assess and Enhance Listening Skills35 Enhancing Reading Skills through Vocabulary Building and Grammar Mastery36 Writing Reports37 Simulation Games in Communication Distortion38 Informative Speaking39 Persuasive Speaking40 Entertaining Speaking: The Art of Captivating An Audience41 Impromptu Speaking Mastering the Art of Thinking on Your Feet42 Extempore Speaking Art of Impromptu Eloquence43 Memorize Speaking44 Manuscript Speaking Art, Techniques, and RelevanceBibliography