Business communication is neither transmission of message nor message itself. It is the mutual exchange of understanding, originating with the reciever. Business Communication is goal oriented. The rules, regulations and policies of a company have to be communicated to people within and outside the organization. Business Communication is regulated by certain rules and norms. In early times, business communication was limited to paper-work, telephone calls etc. But now with advent of technology, we have cell phones, video conferencing, emails, satellite communication to support business communication. Effective business communication helps in building goodwill of an organization. This is a wide-ranging, up-to-date information resource book to modern business communication, which integrates communication theory and practice of the communication process. The book familiarizes students to the strategies for using email, voicemail, the Internet, and other innovations in communication technology.
