The use of digital technology has dramatically shifted the business paradigm, both domestically and internationally. Digital technology has created entire new industries, shifted others, and forced managers and leaders of firms to look at their tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their speciality. The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones. A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their speciality.
