Event Management

Event Management is a multi-million dollar industry, growing rapidly, with mega shows and events hosted regularly. Surprisingly, there is no formalized research conducted to assess the growth of this industry. The industry includes fields such as the MICE (Meetings, Incentives, Conventions and Exhibitions), conferences and seminars as well as live music and sporting events. The logistics side of the industry is paid less than the sales/sponsorship side, though some may say that these are two different industries. Event management is an exciting and growing industry, as well as a unique career opportunity for everyone with a passion for the planning and organizing of events. The book deals with event management. It should be helpful for teachers, researchers and students.