Angela K. Ho is Assistant Professor of Art History at George Mason University, USA.

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• List of Illustrations, Acknowledgments, Introduction, 1. Key Concepts, 2. A Niche of One’s Own: Gerrit Dou’s Brand-Building Project, 3. The Pleasure of Novelty: Gerard ter Borch’s Innovation, 4. Invention through Repetition: Imitation and Emulation in the Work of Frans van Mieris , Epilogue: On Signature Products, Knock-Offs, and Product Lines, Notes, Bibliography, Index