e-Consumers in the Era of New Tourism

Inbunden, Engelska, 2016

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Beskrivning

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.

Produktinformation

Utgivningsdatum:2016-01-21
Mått:155 x 235 x 14 mm
Vikt:401 g
Format:Inbunden
Språk:Engelska
Serie:Managing the Asian Century
Antal sidor:139
Upplaga:16001
Förlag:Springer Verlag, Singapore
ISBN:9789811000850

Utforska kategorier

E-handel inom Ekonomi och Ledarskap
Servicesektorn inom Ekonomi och Ledarskap

Mer om författaren

Erkan Sezgin, PhD. received his graduate and PhD degrees from the Tourism Management faculty of Anadolu University. Erkan Sezgin specializes in information communication technology applications concerning tourism, as well as the travel business and airline industry. His research, consisting mainly of journal articles and conference papers, focuses on corporate branding and information technologies, primarily of travel and airline companies. He is currently Associate Professor and Deputy Dean of Tourism in the Faculty at Anadolu University.

Innehållsförteckning

Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age.- Chapter 2: Mobile Communication and Applications in Tourism.- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry.- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification.- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis.- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok.- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park.- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers.