Erkan Sezgin, PhD. received his graduate and PhD degrees from the Tourism Management faculty of Anadolu University. Erkan Sezgin specializes in information communication technology applications concerning tourism, as well as the travel business and airline industry. His research, consisting mainly of journal articles and conference papers, focuses on corporate branding and information technologies, primarily of travel and airline companies. He is currently Associate Professor and Deputy Dean of Tourism in the Faculty at Anadolu University.

• Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age.- Chapter 2: Mobile Communication and Applications in Tourism.- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry.- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification.- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis.- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok.- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park.- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers.

Erkan Sezgin, PhD. received his graduate and PhD degrees from the Tourism Management faculty of Anadolu University. Erkan Sezgin specializes in information communication technology applications concerning tourism, as well as the travel business and airline industry. His research, consisting mainly of journal articles and conference papers, focuses on corporate branding and information technologies, primarily of travel and airline companies. He is currently Associate Professor and Deputy Dean of Tourism in the Faculty at Anadolu University.

• Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age.- Chapter 2: Mobile Communication and Applications in Tourism.- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry.- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification.- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis.- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok.- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park.- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers.

Erkan Sezgin, PhD. received his graduate and PhD degrees from the Tourism Management faculty of Anadolu University. Erkan Sezgin specializes in information communication technology applications concerning tourism, as well as the travel business and airline industry. His research, consisting mainly of journal articles and conference papers, focuses on corporate branding and information technologies, primarily of travel and airline companies. He is currently Associate Professor and Deputy Dean of Tourism in the Faculty at Anadolu University.

• Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age.- Chapter 2: Mobile Communication and Applications in Tourism.- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry.- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification.- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis.- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok.- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park.- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers.