Corporate Social Responsibility and Entrepreneurship for Sustainability

Dr. Young Won Park is a Professor of the Faculty of Economics, Graduate School of Humanities and Social Sciences at Saitama University, and an Associate Professor of the Project of the Manufacturing Management Research Center at the University of Tokyo, Japan. He holds a Ph.D. degree from the Department of Advanced Social and International Studies at the University of Tokyo, Japan. His articles have been published in journals including Management Decision, International Journal of Production Economics, International Journal of Technology Management, International Journal of Information Management, Business Horizons, Journal of Business Research, Journal of Purchasing and Supply Management, Supply Chain Management: An International Journal, Journal of Cleaner Production, Industrial Management & Data Systems, Total Quality Management & Business Excellence, Benchmarking: An International Journal, International Journal of Services and Operations Management, International Journal of Logistics Systems and Management, International Journal of Business Excellence, International Journal of Procurement Management, Akamon Management Review, Japan Academy of International Business Studies, Japanese Society for Science and Technology Studies, and the Japan Society of Information and Communication Research. He has received research awards, including a Certificate for Highly Cited Research in Business Horizons, Dissertation Paper Awards from the Japan Association for Social Informatics (JASI), Best Paper Awards from The Japan Society of Information and Communication Research (JSICR), Research Awards in the Social Sciences Field from The Telecommunications Advancement Foundation (TAF), and Research Students Awards in the Social Sciences Field from The Telecommunications Advancement Foundation (TAF). His research interests are in technology management, global strategy and IT strategy, and global supply chain management. Ms. Ye Jin Park is a Center Manager of INSEAD. Her interest in prosocial behavior, social hierarchy, and networks emerged in her previous work as a CSR Writer at Sustainable Japan, and since then, she has been drawn to ways businesses can become a catalyst for social change. Her recent work examines Corporate Social Responsibility’s strategic usage, how employees (fail to) leverage their networks in contexts of prosocial exchange, and uncovering psychological drivers that hamper cooperation at work. She has published in journals including Benchmarking: An International Journal, Management Review: An International Journal, and Asia Pacific Journal of Innovation and Entrepreneurship.

• Chapter 1. The core challenge of CSR in entrepreneurial ventures.- Chapter 2. Crosscultural CSR Strategy.- Chapter 3. CSR and marketing integration: network perspective.- Chapter 4. CSR Advocacy: perspectives from within the firm.- Chapter 5. Corporate Strategy for Corporate and Ecosystem Sustainability.- Chapter 6. Clusterlevel legitimacy and strategic tie formation of ventures.- Chapter 7. Role of CEO’s moral compass as the Organization’s the Fourth Dimension in the era of Digital Transformation.- Chapter 8. Concluding remarks and future research issues.