This is the first book that analyzes the growth of the Peruvian fresh fruit and vegetable (FFV) export industry from the view point of the industrial development. Instead of pointing out comparative advantages in production factors such as favorable climate and cheap labor, this book focuses on the strategies of agribusiness companies, industrial organizations, and the public sector in the FFV export industry. The analysis is based on the theoretical frameworks of coordination, integration, and upgrades in value chains, business strategies to overcome seasonality and mitigate risks in agriculture, and cluster development based on joint actions among players in the industry. Based on the field studies with major FFV production and export companies and industrial organizations, the case studies describe specific innovations in management and organizations taken by key actors in the industry. This book can help policymakers in developing countries seek industrial development options basedon agricultural exports.
