This book, the 2026 edition of the Business and Management in Asia volumes focuses on “Opportunities and Entrepreneurship,” exploring how businesses and entrepreneurs can thrive in this transformative era. The book delves into critical themes, including the rise of green entrepreneurship, the role of technology in fostering inclusive growth, and strategies to unlock the potential of underutilized markets.Each chapter offers unique insights, knowledge transfer and practical solutions, combining scholarly perspectives with actionable examples from the region. From groundbreaking case studies on digital startups to strategies for fostering cross-border collaborations, the book examines how entrepreneurial ventures are driving economic growth, creating social impact, and shaping the future of business in Asia.This volume highlights the region's growing role in the global entrepreneurial ecosystem, emphasizing innovation, resilience, and creativity. It encourages readers to adopt bold approaches, challenge traditional business paradigms, and explore uncharted territories in their pursuit of success. A must-read for scholars, practitioners, and policymakers, the book provides valuable guidance for navigating the complexities of the Asian business world in 2026 and beyond.
