The book is a collection of high-quality research papers presented at 9th International Conference on Internet of Things and Connected Technologies (ICIoTCT 2024), held at National Institute of Technology (NIT) Mizoram, Aizawl, India during 27–28 September 2024. This book presents recent advances on IoT and connected technologies. This book is designed for marketing managers, business professionals, researchers, academicians, and graduate-level students seeking to learn how IoT and connecting technologies increase the amount of data gained through devices, enhance customer experience, and widen the scope of IoT analytics in enhancing customer marketing outcomes.