Site Selection and Value Evaluation of New Hotel Projects

Yue He is a certified hospitality educator with the American Hotel & Lodging Association and serves as Lecturer of Hospitality Management at International Business and Tourism Management of Ningbo Polytechnic, China. She received her Master’s Degree from Dublin Institute of Technology, Ireland, and her undergraduate degree from Xi’an International Studies University, China. Her research interests focused on hotel operation and management and has published more than ten academic papers. Prior to entering academia, she worked in a variety of positions in the hotel industry.Shuangshuang Ye is a lecturer of Educational Tourism and Management at International Business and Tourism Management of Ningbo Polytechnic, China. She completed her master’s studies at the University of Nottingham (Ningbo, China). Currently, her work focuses on research and teaching in Intercultural Communication, Tourism Management, and Educational Study Travel Management and Services. Ye has been instrumentalin hosting or participating in six provincial and ministerial-level projects. She has published over ten journal papers and has successfully mentored students to win one provincial first prize and three second prizes in various competitions.Lei Ding received his bachelor's, master's, and doctoral education at China University of Geosciences, Wuhan, and currently serves as an associate professor of Tourism Management at International Business and Tourism Management of Ningbo Polytechnic, China. His primary areas of research and teaching include tourism economics and economic geography. He has led or been involved in over ten research projects at the national and provincial levels. He has published more than 50 papers in core journals, including those indexed in SCI, and has authored two academic monographs.Anping Wu is a professor in English Language and Linguistics at International Business and Tourism Management of Ningbo Polytechnic, China, where she teaches and researches in functional linguistics, cognitive linguistics, and intercultural communication. To date, she has published more than 30 academic papers in journals at home and abroad and has authored one monograph. She is currently pursuing her Ph.D. in Rhetoric and Linguistics at St. Paul University Philippines.

• Introduction.- Literature Review and Technical Framework.- Background Analysis Before the Hotel Site Selection.- Hotel Site Selection and Evaluation.- Accommodation Supply Analysis of Hotel.- Accommodation Demand Analysis.- Overall Design and Planning of the Proposed Hotel.- Average Daily Room Rate Projections.- Statement of Projected Revenue and Expenses.- Projection of Value.- Conclusions.