Streaming Video in the Global South

Inbunden, Engelska, 2026

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Beskrivning

The essays in this volume provide a textured analysis of streaming video in the global South, revealing both the impacts of and challenges faced by Northern streamers in Southern markets, as well as new possibilities and constraints experienced by producers and performers from the South.In recent years, major streaming video companies from the global North like Netflix, Amazon Prime Video, and Disney + have begun expanding to international markets, which are increasingly in the global South. Yet, much scholarship on the streaming of film and television focuses primarily on North America and Europe. This volume contests the prevailing perspective by focusing on media environments across the vast, yet relatively understudied, contexts of Asia, Africa, and Latin America and by tracking emerging trends in digitized audiovisual culture through their example.Moving between political-economic and textual approaches, and exploring a variety of formats and genres (from serialized drama to feature-length documentary), the volume argues that the complexities of the global streaming landscape impel us to interrogate long-standing theories of Western cultural imperialism imposed on the non-Western world and to attend closely to shifting dynamics between the global North and South.

Produktinformation

Utgivningsdatum:2026-02-05
Mått:158 x 230 x 22 mm
Vikt:580 g
Format:Inbunden
Språk:Engelska
Antal sidor:304
Förlag:Bloomsbury Publishing Plc
ISBN:9798765135860

Utforska kategorier

Film inom Kultur
Media och underhållning inom Ekonomi och Ledarskap
Elektronik och kommunikationer inom Naturvetenskap och teknik

Mer om författaren

Shakti Jaising is Professor of English and Director of Film Studies at Drew University, USA. Her writing on literary and cinematic responses to colonialism, neoliberalism, and the War on Terror appears in publications like Modern Fiction Studies, Interventions, Jump Cut, and ARIEL. Jaising is the author of Beyond Alterity: Contemporary Indian Fiction and the Neoliberal Script (2023).Hadi Gharabaghi is Visiting Assistant Professor of Film, Television, and Media at Fairfield University, USA. His work appears in prominent venues like The Journal of Cinema and Media Studies and in edited collections, including Cinema of the Arab World: Contemporary Directions in Theory and Practice (2020).

Recensioner i media

Altered IP addresses. Local broadcast preferences. Nationally recognized talent. Market-specific technologies. These are some of the factors disrupting the myth that advanced capitalist nations invariably dominate the global media ecology as streaming video on demand (SVOD) technologies proliferate. This enthralling volume offers eleven fascinating case studies by key scholars writing about varied nations of the global South to correct the record. Essential for media, communication, and new technology enthusiasts, Streaming Video in the Global South alters how we understand the world’s geopolitical axes by accounting for the ground realities shaping streaming media platforms, infrastructures, and flows from a truly global vantage point.

Innehållsförteckning

Acknowledgements List of IllustrationsIntroductionShakti Jaising (Drew University, USA) and Hadi Gharabaghi (Fairfield University, USA)1. The Global Netflix Documentary: Local Difference, Branding, and the Global SouthVinicius Navarro (Emerson College, USA)2. A Cold War Netflix: The U.S. Information Agency as a Key Historiographic Model for the Transnational StreamerBret Vukoder (St. Olaf College, USA)3. Netflix’s Double-edged Sword for Local Storytelling: A Brazilian PerspectiveDaniel Rios, Melina Meimaridis, Daniela Mazur (Universidade Federal Fluminense, Brazil)4. Streaming Platforms in Lebanon: A Tale of Business and PoliticsWissam Mouawad (Abu Dhabi University, UAE) and Pamela Nassour (Saint-Joseph University of Beirut, Lebanon)5. Streaming Feminism? South Asian TV Series by/about WomenValentina Vitali (Birmingham City University, UK)6. Television Drama in Mexico: From Broadcast to StreamingPaul Julian Smith (City University of New York Graduate Center, USA)7. Watching Old Egyptian TV Shows Online: YouTube and Nostalgia for Television’s PastEgor Korneev (University of Michigan, USA)8. Streaming the Nation: Salvaging the National Filipino AudienceDaniel Rudin (Le Moyne College, USA)9. Rethinking the English Translation-Subtitles in the Age of Global Streaming: Decision to Leave (2022) and the Korean WaveHiju Kim (University of California, Los Angeles, USA)10. Streaming the Transmedial and Transcultural: Contemporary African Cinemas and the Netflix Viewing EnvironmentAlexander Fisher (Queen’s University Belfast, UK)11. Invoking the Shadow Archive: Three Documentaries that “Look Back” from 1970s Beirut Samirah Alkassim (Author/Filmmaker, USA)Notes on ContributorsIndex