Keunsu Han, Ph.D. is an associate professor at Towson University, USA. He previously served as a visiting scholar at the University of Oxford, UK. His research focuses on organizational dynamics in sport, and he has developed an extensive body of scholarly work, publishing in respected journals and presenting at leading national and international conferences.Gashaw Abeza, Ph.D. is an associate professor at Towson University, USA. His research focuses on marketing communication in sport, and he has published extensively with more than 90 scholarly works, including 9 books, 49 journal articles, and 38 book chapters. He serves on the editorial boards of 10 academic journals and contributes as an ad hoc reviewer for several others.