Gashaw Abeza – författare
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21 produkter
Technology, Sport and Recreation
Häftad, 2025
648 kr
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This book critically examines the transformative intersection of technology with sport and recreation, revealing how technological innovations reshape performance, participation, community engagement, and sustainability.Drawing from empirical research, diverse case studies, and industry insights, …
Sport Sponsorship Insights
Av Norm O’Reilly, Gashaw Abeza m. fl.
Inbunden, 2021
1027 kr
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Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from …
Sport Sponsorship Insights
Av Norm O’Reilly, Gashaw Abeza m. fl.
Häftad, 2023
337 kr
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Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from …
Sport Sponsorship Insights
Av Mark Harrison, Gashaw Abeza m. fl.
E-bok, 2021
393 kr
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Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from …
Sport Sponsorship Insights
Av Mark Harrison, Gashaw Abeza m. fl.
E-bok, 2021
393 kr
Lägg i varukorg
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from …
Social Media in Sport
Evidence-Based Perspectives
Av Jimmy Sanderson, Gashaw Abeza
E-bok, 2023
731 kr
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This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media …
Social Media in Sport
Evidence-Based Perspectives
Av Jimmy Sanderson, Gashaw Abeza
E-bok, 2023
731 kr
Lägg i varukorg
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media …
Sport and Social Media in Business and Society
Av Ryan King-White, Gashaw Abeza
E-bok, 2023
407 kr
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This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, …
Sport and Social Media in Business and Society
Av Ryan King-White, Gashaw Abeza
E-bok, 2023
428 kr
Lägg i varukorg
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, …
Sport and Social Media in Business and Society
Av Gashaw Abeza, Ryan King-White
Inbunden, 2023
851 kr
Lägg i varukorg
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.Accessibly written and avoiding jargon, the book considers the history, development, …
Sport and Social Media in Business and Society
Av Gashaw Abeza, Ryan King-White
Häftad, 2025
356 kr
Lägg i varukorg
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.Accessibly written and avoiding jargon, the book considers the history, development, …
Social Media in Sport
Evidence-Based Perspectives
Av Gashaw Abeza, Jimmy Sanderson
Inbunden, 2023
2264 kr
Lägg i varukorg
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media …
Social Media in Sport
Evidence-Based Perspectives
Av Gashaw Abeza, Jimmy Sanderson
Häftad, 2025
677 kr
Lägg i varukorg
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media …
Technology, Sport and Recreation
Inbunden, 2025
2512 kr
Lägg i varukorg
This book critically examines the transformative intersection of technology with sport and recreation, revealing how technological innovations reshape performance, participation, community engagement, and sustainability.Drawing from empirical research, diverse case studies, and industry insights, …
Research Handbook on Sports Management and Marketing
Av Norm O’Reilly, Gashaw Abeza
Inbunden, 2026
3821 kr
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This highly-informative Research Handbook presents a comprehensive, practical guide on how academic enquiry in sport management and marketing is conducted and applied. Each chapter includes a particular method or approach to responding to a research question with a complementary illustration of how …
Technology, Sport and Recreation
E-bok, 2025
760 kr
Lägg i varukorg
This book critically examines the transformative intersection of technology with sport and recreation, revealing how technological innovations reshape performance, participation, community engagement, and sustainability.Drawing from empirical research, diverse case studies, and industry insights, …
Technology, Sport and Recreation
E-bok, 2025
768 kr
Lägg i varukorg
This book critically examines the transformative intersection of technology with sport and recreation, revealing how technological innovations reshape performance, participation, community engagement, and sustainability.Drawing from empirical research, diverse case studies, and industry insights, …
Canadian Sport Marketing
Av Norm O'Reilly, Benoit Seguin m. fl.
Häftad, 2022
1106 kr
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The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of …
Implications and Impacts of eSports on Business and Society
Emerging Research and Opportunities
Av David J. Finch, Norm O'Reilly m. fl.
Inbunden, 2019
2499 kr
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The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional …
SOCIAL MEDIA IN SPORT: THEORY AND PRACTICE
Av Abeza Gashaw, Gashaw Abeza m. fl.
Inbunden, 2021
2122 kr
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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied …
SportPower
Soft Power, Diplomacy, and Global Influence
Häftad, 2025
622 kr
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This textbook explores the multidimensional impact of sport on international relations, national identity, and cultural influence. It presents sport as a nuanced instrument utilized by entities ranging from nations to individuals to shape perceptions, engage in diplomacy, and project cultural …