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28 produkter
Business the NHL Way
Lessons from the Fastest Game on Ice
Inbunden, 2022
323 kr
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Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the …
Sport Sponsorship Insights
Av Norm O’Reilly, Gashaw Abeza m. fl.
Inbunden, 2021
1027 kr
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Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from …
Sport Sponsorship Insights
Av Norm O’Reilly, Gashaw Abeza m. fl.
Häftad, 2023
337 kr
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Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from …
Sports Business Unplugged
Leadership Challenges from the World of Sports
E-bok, 2016
276 kr
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For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the …
20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro
Av Rick Burton, Jake Hirshman m. fl.
Inbunden, 2018
823 kr
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The vast majority of student-athletes dreaming of athletic stardom won't make it to the pros. Yet, the discipline and skills they've developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.In 20 Secrets to Success for NCAA Student-Athletes Who Won't …
20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro
Av Rick Burton, Jake Hirshman m. fl.
Häftad, 2018
309 kr
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The vast majority of student-athletes dreaming of athletic stardom won't make it to the pros. Yet, the discipline and skills they've developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.In 20 Secrets to Success for NCAA Student-Athletes Who Won't …
20 Secrets to Success for NCAA Student-Athletes
Av Rick Burton, Jake Hirshman m. fl.
Häftad, 2021
334 kr
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The premier NCAA student-athlete handbook, now in a second, updated edition designed for today's competitive market and with a new chapter on name, image, and likeness (NIL) rights. Few student-athletes dreaming of athletic stardom ever make it to the pros. Yet, the discipline and skills they've …
20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro
Av Rick Burton, Jake Hirshman m. fl.
E-bok, 2018
488 kr
Lägg i varukorg
The vast majority of student-athletes dreaming of athletic stardom won't make it to the pros. Yet, the discipline and skills they've developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.In 20 Secrets to Success for NCAA Student-Athletes Who Won't …
20 Secrets to Success for NCAA Student-Athletes
Av Rick Burton, Jake Hirshman m. fl.
E-bok, 2021
488 kr
Lägg i varukorg
The premier NCAA student-athlete handbook, now in a second, updated edition designed for today's competitive market and with a new chapter on name, image, and likeness (NIL) rights. Few student-athletes dreaming of athletic stardom ever make it to the pros. Yet, the discipline and skills they've …
Sport Sponsorship Insights
Av Mark Harrison, Gashaw Abeza m. fl.
E-bok, 2021
393 kr
Lägg i varukorg
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from …
Sport Sponsorship Insights
Av Mark Harrison, Gashaw Abeza m. fl.
E-bok, 2021
393 kr
Lägg i varukorg
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from …
Sports Business Management
Decision Making Around the Globe
Av George Foster, Norm O'Reilly m. fl.
Inbunden, 2026
2826 kr
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This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content …
Sports Business Management
Decision Making Around the Globe
Av George Foster, Norm O'Reilly m. fl.
Häftad, 2026
1855 kr
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This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content …
Research Handbook on Sports Management and Marketing
Av Norm O’Reilly, Gashaw Abeza
Inbunden, 2026
3821 kr
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This highly-informative Research Handbook presents a comprehensive, practical guide on how academic enquiry in sport management and marketing is conducted and applied. Each chapter includes a particular method or approach to responding to a research question with a complementary illustration of how …
Sports Business Management
Decision Making Around the Globe
Av Antonio Davila, Norm O'Reilly m. fl.
E-bok, 2026
2181 kr
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This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content …
Sports Business Management
Decision Making Around the Globe
Av Antonio Davila, Norm O'Reilly m. fl.
E-bok, 2026
2229 kr
Lägg i varukorg
This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content …
Business the NHL Way
Lessons from the Fastest Game on Ice
E-bok, 2022
370 kr
Lägg i varukorg
The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its revenues and media deals continue to grow, and its properties are increasing in value, innovation, and quantity. More …
Business the NHL Way
Lessons from the Fastest Game on Ice
E-bok, 2022
370 kr
Lägg i varukorg
The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its revenues and media deals continue to grow, and its properties are increasing in value, innovation, and quantity. More …
Business the NHL Way
Lessons from the Fastest Game on Ice
Häftad, 2023
251 kr
Lägg i varukorg
Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the …
Business the NHL Way
Lessons from the Fastest Game on Ice
E-bok, 2023
293 kr
Lägg i varukorg
Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the …
Business the NHL Way
Lessons from the Fastest Game on Ice
E-bok, 2023
296 kr
Lägg i varukorg
Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the …
Rise of Major League Soccer
Building a Global Giant
Inbunden, 2025
357 kr
Lägg i varukorg
Major League Soccer, armed with its massive Apple sponsorship, the imminent arrival of the 2026 FIFA World Cup in North America, the hosting of the COPA America tournament in 2024, and the signing of the game’s GOAT, Lionel Messi, could make MLS one of the world’s biggest leagues and one, within …
Rise of Major League Soccer
Building a Global Giant
E-bok, 2025
339 kr
Lägg i varukorg
Discover the strategy behind Major League Soccer's rapid rise as it aims to compete with global football giants. Major League Soccer, armed with its massive Apple sponsorship, the imminent arrival of the 2026 FIFA World Cup in North America, the hosting of the COPA America tournament in 2024, and …
Canadian Sport Marketing
Av Norm O'Reilly, Benoit Seguin m. fl.
Häftad, 2022
1099 kr
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The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of …
Implications and Impacts of eSports on Business and Society
Emerging Research and Opportunities
Av David J. Finch, Norm O'Reilly m. fl.
Inbunden, 2019
2499 kr
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The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional …
Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities
Av David J. Finch, Norm O'Reilly
Häftad, 2019
1354 kr
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SOCIAL MEDIA IN SPORT: THEORY AND PRACTICE
Av Abeza Gashaw, Gashaw Abeza m. fl.
Inbunden, 2021
2122 kr
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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied …
Global Sport Marketing
Sponsorship, Ambush Marketing & the Olympic Games
Av Norm OReilly, Richard Pound m. fl.
Häftad, 2015
1016 kr
Tillfälligt slut
As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether …