Benoit Séguin – författare
Visar alla böcker från författaren Benoit Séguin. Handla med fri frakt och snabb leverans.
10 produkter
Routledge Handbook of the Olympic and Paralympic Games
Av Dikaia Chatziefstathiou, Borja García m. fl.
Häftad, 2022
796 kr
Lägg i varukorg
This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the …
Olympic Marketing
Av Alain Ferrand, Jean-Loup Chappelet m. fl.
Inbunden, 2012
2586 kr
Lägg i varukorg
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of …
Olympic Marketing
Av Alain Ferrand, Jean-Loup Chappelet m. fl.
Häftad, 2012
772 kr
Lägg i varukorg
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of …
Routledge Handbook of the Olympic and Paralympic Games
Av Benoit Seguin, Borja Garcia m. fl.
E-bok, 2020
717 kr
Lägg i varukorg
This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the …
Routledge Handbook of the Olympic and Paralympic Games
Av Benoit Seguin, Borja Garcia m. fl.
E-bok, 2020
717 kr
Lägg i varukorg
This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the …
Olympic Marketing
Av Benoit Seguin, Jean-Loup Chappelet m. fl.
E-bok, 2012
890 kr
Lägg i varukorg
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of …
Olympic Marketing
Av Benoit Seguin, Jean-Loup Chappelet m. fl.
E-bok, 2012
910 kr
Lägg i varukorg
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of …
Routledge Handbook of the Olympic and Paralympic Games
Av Dikaia Chatziefstathiou, Borja García m. fl.
Inbunden, 2020
4026 kr
Lägg i varukorg
This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the …
Canadian Sport Marketing
Av Norm O'Reilly, Benoit Seguin m. fl.
Häftad, 2022
1106 kr
Lägg i varukorg
The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of …
Global Sport Marketing
Sponsorship, Ambush Marketing & the Olympic Games
Av Norm OReilly, Richard Pound m. fl.
Häftad, 2015
1016 kr
Tillfälligt slut
As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether …
