Richard Pound – författare

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1 produkter

1. 

   Global Sport Marketing

   Sponsorship, Ambush Marketing & the Olympic Games

   Av Norm OReilly, Richard Pound m. fl.

   Häftad, 2015

   1016 kr

   Tillfälligt slut

   As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether …