Alain Ferrand – författare
Visar alla böcker från författaren Alain Ferrand. Handla med fri frakt och snabb leverans.
13 produkter
Routledge Handbook of Sports Sponsorship
Successful Strategies
Av Alain Ferrand, Luiggino Torrigiani m. fl.
Inbunden, 2006
2918 kr
Lägg i varukorg
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative …
Routledge Handbook of Sports Sponsorship
Successful Strategies
Av Alain Ferrand, Luiggino Torrigiani m. fl.
Häftad, 2006
1432 kr
Lägg i varukorg
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative …
Marketing the Sports Organisation
Building Networks and Relationships
Av Alain Ferrand, Scott McCarthy
Inbunden, 2008
3162 kr
Lägg i varukorg
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools …
Marketing the Sports Organisation
Building Networks and Relationships
Av Alain Ferrand, Scott McCarthy
Häftad, 2008
878 kr
Lägg i varukorg
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools …
Olympic Marketing
Av Alain Ferrand, Jean-Loup Chappelet m. fl.
Inbunden, 2012
2591 kr
Lägg i varukorg
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of …
Olympic Marketing
Av Alain Ferrand, Jean-Loup Chappelet m. fl.
Häftad, 2012
773 kr
Lägg i varukorg
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of …
Marketing the Sports Organisation
Building Networks and Relationships
Av Scott McCarthy, Alain Ferrand
E-bok, 2008
1034 kr
Lägg i varukorg
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools …
Routledge Handbook of Sports Sponsorship
Successful Strategies
Av Andreu Camps i Povill, Luiggino Torrigiani m. fl.
E-bok, 2006
1641 kr
Lägg i varukorg
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative …
Routledge Handbook of Sports Sponsorship
Successful Strategies
Av Andreu Camps i Povill, Luiggino Torrigiani m. fl.
E-bok, 2006
1605 kr
Lägg i varukorg
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative …
Olympic Marketing
Av Benoit Seguin, Jean-Loup Chappelet m. fl.
E-bok, 2012
890 kr
Lägg i varukorg
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of …
Olympic Marketing
Av Benoit Seguin, Jean-Loup Chappelet m. fl.
E-bok, 2012
910 kr
Lägg i varukorg
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of …
Barcelona 92
A Legacy Case Study
Av Francesc Solanellas, Alain Ferrand m. fl.
Inbunden, 2019
605 kr
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Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelona’s Olympic Games in 1992. Divided into five compelling chapters, the authors discuss issues concerning the definition of legacy, whilst also presenting new models of legacy management and measurement methods, and …
Barcelona 92
A Legacy Case Study
Av Andreu Camps, Alain Ferrand m. fl.
E-bok, 2019
789 kr
Lägg i varukorg
Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelona’s Olympic Games in 1992. Divided into five compelling chapters, the authors discuss issues concerning the definition of legacy, whilst also presenting new models of legacy management and measurement methods, and …
