Bokus
Scott McCarthy, Alain Ferrand - Marketing the Sports Organisation, E-bok

E-bok, Engelska, 2008

Marketing the Sports Organisation

Av Scott McCarthy, Alain Ferrand

1034 kr

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Beskrivning
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
Produktinformation
  • Utgivningsdatum: 2008-08-27
  • Språk: Engelska
  • Filformat: EPUB
  • Kopieringsskydd: LCP
  • ISBN: 9781134053445
  • Förlag: Taylor & Francis
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