Marketing the Sports Organisation

Building Networks and Relationships

AvScott McCarthy,Alain Ferrand

E-bok
Engelska, 2008

952 kr

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Beskrivning

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,

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