Marketing the Sports Organisation
Building Networks and Relationships
AvScott McCarthy,Alain Ferrand
E-bok
Engelska, 20081 012 kr
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Beskrivning
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
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