Brain Rush

Peter S. Cohan is an Associate Professor of Management Practice at Babson College. He teaches strategy, leadership and entrepreneurship to students in its undergraduate, Master of Science in Entrepreneurial Leadership, Master of Science in Advanced Entrepreneurial Leadership, MBA, and Executive Education programs. He is coordinator of Babson’s required undergraduate strategy course and the creator and teacher of advanced strategy courses for undergraduate and MSEL students. Cohan is the founding principal of Peter S. Cohan & Associates, a management consulting and venture capital firm. He has completed over 150 growth-strategy consulting projects for global technology companies and invested in seven startups -- three of which were sold for about $2 billion and one of which went public in 2021 at an $18 billion valuation. He has written 16 books including Net Profit: How to Invest and Compete in the Wild World of Internet Business. Since 2011 he has been a contributor to Forbes and Inc. He is a frequent media commentator who has appeared on ABC's Good Morning America, Bloomberg, CNN, CNBC, Fox Business News, American Public Media's MarketPlace, WBUR, WGBH, New England Cable News and the Boston ABC, NBC, and CBS affiliates. He has been quoted in the Associated Press, the Christian Science Monitor, the London Evening Standard, the Times of London, the New York Times, Nikkei, USA Today, the Wall Street Journal, the Washington Post, Portugal's Expresso, the Economist, Time, BusinessWeek, and Fortune. He also appeared in the 2016 documentary film, We the People: the Market Basket Effect. Prior to starting his firm, he worked as a case team leader for Harvard Business School Professor Michael Porter's consulting firm. He has taught at MIT, Stanford, Columbia, Tel Aviv University, New York University, Bentley University, The Vienna University of Technology, School of Management Fribourg, Barcelona's EADA, Singapore's Nanyang Technological University, the University of Coimbra, the University of Chile, the University of Hong Kong and Tecnologico de Monterrey. RETHINK Retail chose him as a Top 100 Retail Influencer of 2021, 2022, and 2023. He earned an MBA from Wharton, did graduate work in computer science at MIT, and holds a BS in Electrical Engineering from Swarthmore College.

• Chapter 1 title: Brain Rush.- Part I: Mining Generative AI’s End User Value.- Chapter 2 title: Generative AI Customer End Uses.- Part II: Mapping The Generative AI Ecosystem.- Chapter 3 title: Generative AI Application Software.- Chapter 4 title: Generative AI Cloud Services.- Chapter 5 title: Generative AI Network Technology.- Chapter 6 title: Generative AI Semiconductors.- Part II: Panning For Generative AI Gold.- Chapter 7 title: How Companies Can Profit From Generative AI.- Chapter 8 title: Supplying The Generative AI Picks And Shovels.- Chapter 9 title: Capitalizing The Generative AI Winners.- Chapter 10 title: After the Brain Rush.