Dr. Jerome L. Rekart is a Professor in the Department of Liberal Arts and Sciences at the Berklee College of Music and founder and principal of a research consultancy that helps established organizations and startups understand their users better. He is the author of the book The Cognitive Classroom, as well as articles examining topics ranging from employer thoughts on AI in the workplace to the impact of skills-based training for retail workers and the molecular basis of learning and memory. Dr. Rebecca Baker started her career as a research assistant at the Space Vacuum Epitaxy Center at the University of Houston before moving into software design. She authored the book Agile UX Storytelling: A Zombie Software Case study, holds a patent for Information Encapsulation, and has spoken at a ridiculous number of conferences. A UX Jedi, , 30-year veteran of the software design space, and dungeon master, Dr. Baker’s publications and talks span topics from technical writing to remote usability testing.

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• Chapter 1: OI, AI, and Research.- Chapter 2: Neurocognitive Foundations for People Other Than Dr. Rekart.- Chapter 3: All the Feels.- Chapter 4: Being Part of Something.- Chapter 5: Defining the Box.- Chapter 6: Attention (or lack thereof).- Chapter 7: The Evolution and Revolution of People.- Chapter 8: Communication is hard (and we suck at it).- Chapter 9: I remember when - or do I?.- Chapter 10: Making decisions - why we buy lottery tickets.- Chapter 11: Learning (and making mistakes).- Chapter 12: Business, Research, and Design Relationships- It’s Complicated.- Chapter 13: The AI Elephant in the Room.

Dr. Jerome L. Rekart is a Professor in the Department of Liberal Arts and Sciences at the Berklee College of Music and founder and principal of a research consultancy that helps established organizations and startups understand their users better. He is the author of the book The Cognitive Classroom, as well as articles examining topics ranging from employer thoughts on AI in the workplace to the impact of skills-based training for retail workers and the molecular basis of learning and memory. Dr. Rebecca Baker started her career as a research assistant at the Space Vacuum Epitaxy Center at the University of Houston before moving into software design. She authored the book Agile UX Storytelling: A Zombie Software Case study, holds a patent for Information Encapsulation, and has spoken at a ridiculous number of conferences. A UX Jedi, , 30-year veteran of the software design space, and dungeon master, Dr. Baker’s publications and talks span topics from technical writing to remote usability testing.

Select Guide Rating

• Chapter 1: OI, AI, and Research.- Chapter 2: Neurocognitive Foundations for People Other Than Dr. Rekart.- Chapter 3: All the Feels.- Chapter 4: Being Part of Something.- Chapter 5: Defining the Box.- Chapter 6: Attention (or lack thereof).- Chapter 7: The Evolution and Revolution of People.- Chapter 8: Communication is hard (and we suck at it).- Chapter 9: I remember when - or do I?.- Chapter 10: Making decisions - why we buy lottery tickets.- Chapter 11: Learning (and making mistakes).- Chapter 12: Business, Research, and Design Relationships- It’s Complicated.- Chapter 13: The AI Elephant in the Room.

Dr. Jerome L. Rekart is a Professor in the Department of Liberal Arts and Sciences at the Berklee College of Music and founder and principal of a research consultancy that helps established organizations and startups understand their users better. He is the author of the book The Cognitive Classroom, as well as articles examining topics ranging from employer thoughts on AI in the workplace to the impact of skills-based training for retail workers and the molecular basis of learning and memory. Dr. Rebecca Baker started her career as a research assistant at the Space Vacuum Epitaxy Center at the University of Houston before moving into software design. She authored the book Agile UX Storytelling: A Zombie Software Case study, holds a patent for Information Encapsulation, and has spoken at a ridiculous number of conferences. A UX Jedi, , 30-year veteran of the software design space, and dungeon master, Dr. Baker’s publications and talks span topics from technical writing to remote usability testing.

Select Guide Rating

• Chapter 1: OI, AI, and Research.- Chapter 2: Neurocognitive Foundations for People Other Than Dr. Rekart.- Chapter 3: All the Feels.- Chapter 4: Being Part of Something.- Chapter 5: Defining the Box.- Chapter 6: Attention (or lack thereof).- Chapter 7: The Evolution and Revolution of People.- Chapter 8: Communication is hard (and we suck at it).- Chapter 9: I remember when - or do I?.- Chapter 10: Making decisions - why we buy lottery tickets.- Chapter 11: Learning (and making mistakes).- Chapter 12: Business, Research, and Design Relationships- It’s Complicated.- Chapter 13: The AI Elephant in the Room.