Introduction to Music Publishing for Musicians

Bobby Borg, MCM is a former recording/touring artist, founder of Bobby Borg Consulting, and author of Business Basics for Musicians, Music Marketing for the DIY Musician, Personal Finance for Musicians, and Music Industry Internships. He is also a full-time assistant professor of practice for the music industry program at USC’s famed Thornton School of Music. Michael Eames is a trained composer, songwriter, and pianist with experience in film scoring. He is the President and co-founder of PEN Music Group, Inc., an advisor to the Independent Publisher Advisory Council (IPAC) of the National Music Publisher’s Association (NMPA) and an advisory to the Songwriters Of North America (SONA).

Michael and Bobby have taken the very complex business of music publishing and crystallized it into a compact and easy-to-understand reference book that will be a huge asset to musicians of all levels of experience. It is crucial in this new digital era of music that all musicians and artists understand their business and the important role their songs play in the overall musical eco-system. For anyone desiring to get an overview on the business of songs, Intro to Music Publishing for Musicians: Second Edition is an essential read.

• ContentsForeword by Michael LaskowWelcome Fam—Both New and Existing: Here’s What’s Updated and Improved. PrefaceAcknowledgmentsSection 1: The Basics of CopyrightIntroduction1.Definition, Formation, and Rights2.Exceptions to Your Rights3.Joint Works (AKA Collaborations)4.Duration of Copyright5.Copyright Registration and Notice6.Copyright Infringement7.Sound Recordings Are Copyrights, Too8.Copyright Amendments and Additions9.End-of-Section Frequently Asked QuestionsSection 2: Types of Publishing IncomeIntroduction10.Mechanical Royalties11.Performance Royalties12.Synchronization Fees13.Print Royalties14.Electronic Transmissions: Streams, Videos, and More15.Subpublishing Income Part 1: Four Food Groups Ex-United States16.Subpublishing Income Part 2: Subpublishers17.End-of-Section Frequently Asked QuestionsSection 3: Publishing Companies and Types of DealsIntroduction18.What Established Music Publishers Can Do for Your Career19.Types of Deals with Publishing Companies20.Other Contract Deal Points with Publishing Companies21.Synch Exploitation Deals for Independent DIY Musicians22.Starting Your Own Publishing Company23.End-of-Section Frequently Asked QuestionsSection 4: Creative Matters of Music PublishingIntroduction24.The Magnificent and Scientific Power of Music25.Start Preparing for the Creative Process26.Basic Elements of Popular Songs27.Uniqueness: Being Most Advanced Yet Still Acceptable28.Product Innovation: Thirty-Nine Ways to Monetize One Song29.Placing Music Part 1: Ten Out-of-the-Box Methods30.Placing Music Part 2: Seven More Conventional Methods31.Pitching Your Music Like a Pro32.Promoting Music Part 1: Publicity, Advertising, and Online33.Promoting Music Part 2: Direct Marketing and Face-to-Face Selling34.End-of-Section Frequently Asked QuestionsSection 5:Interviews with Today’s CREATIVE ProsIntroduction35. Publishing Deals and Getting Signed with Mikey Wax36. Music Production with Heather Holley37. Video Games with Inon Zur38. TV And Film Work with Josh Bartholomew39. Beat and Sample Creation with Sam Barsh40. Collaborations and Songwriter Teams with Max Billion41. Documentary Work with Miriam Cutler42. Trailer Composing with Simone Benyacar43. Songwriter Mentorship with Pam Sheyne44. Advertising Work with Brian Banks45.End-of-Section Frequently Asked QuestionsSection 6: Interviews with Today’s BUSINESS ProsIntroduction46. The Value of Copyright (Present and Future) with Greg Victoroff47. Artificial Intelligence And Other Tech With Dr. Morten Bay48. The Business of Rights Management Companies and A&R With Jake Versluis49. Tracking and Collecting Royalties With David Quan50. Digital Analytics in the Music Business with Joe Poindexter51. The Hustle of Song Promotion VIA DSP Playlisting With Mike Warner52. The Hustle of Music Placements and A&R With Michael Laskow53. Catalog Acquisitions With Jeff Brabec54. The Future of Music 2030 and Beyond with Jim Griffin55. Congress’ New AI Bill with Jane Davidson56. End-of-Section Frequently Asked QuestionsSection 7: MORE Things You Need to Know about Music Publishing’s FutureIntroduction57.EXPANDING ON Music Publishing’s Future Part 1: Legislation to Watch58.EXPANDING ON Music Publishing’s Future Part 2: The Bigger Picture59.End-of-Section Frequently Asked QuestionsSection 8: It’s a Wrap!Introduction60.Review of Music Publishing in a NutshellGlossary of TermsMusic Publishing ResourcesEnd-of-Chapter QuizzesChapter Activity AssignmentsAppendix A: Bobby’s Secret Answers to “Do You Know That…” Appendix B: Michael’s Extras: Sample Work For Hire Agreement For a Session Player Appendix C: Michael’s Extras: Sample General Brief for a TV Show Appendix D: Michael’s Extras: Sample Combined Synch/Master LicenseIndex