Bobby Borg – författare

In order to achieve success in today's music industry artists must first do a great deal of work on their own. Learning the required skills can take years of real-life experience and hiring personal coaches studio professionals and consultants can be costly. But now for the first time there's an invaluable resource to help you meet these challenges.ÞÊFive Star Music MakeoverÊ is an engaging all-in-one guide designed specifically for aspiring artists. Written by five experts with over 100 years of collective experience both on and off the stage this unique book covers five key skills every musician needs to succeed: (1) improving vocal production/technique; (2) writing memorable and marketable songs; (3) recording your ultimate EP; (4) navigating the publishing world; and (5) promoting music effectively.ÞAlso included are insiders' stories and anecdotes helpful tips creative exercises celebrity interviews and all the practical expertise necessary to develop a successful music career. ÊFive Star Music MakeoverÊ is a complete and practical career guide ä a resource that transforms artists from good to great.

Are you tired of living paycheck-to-paycheck, being broke and in debt, and watching everyone else become independently wealthy? Well, you’ve come to the right place. Most musicians will admit they know little about personal finance. In Personal Finance for Musicians, music industry and finance experts Bobby Borg and Britt Hatsey coach you on how to:Make and save moneyIncrease your credit scoreProtect yourself from identity theftGet out of debtUnderstand investment appsInvest responsiblyProtect your assets Build a “freedom fund” for the future Limit your tax liabilityAnd so much more… With step-by-step action tips and short digestible chapters that can be read in any order, this book is presented in a no-nonsense, easy-to-read style that any musician can grasp. The objective is to educate and inspire you, without intimidating, or even worse—boring you. Let this book be your guide to financial success today!

Are you tired of living paycheck-to-paycheck, being broke and in debt, and watching everyone else become independently wealthy? Well, you’ve come to the right place. Most musicians will admit they know little about personal finance. In Personal Finance for Musicians, music industry and finance experts Bobby Borg and Britt Hatsey coach you on how to:Make and save moneyIncrease your credit scoreProtect yourself from identity theftGet out of debtUnderstand investment appsInvest responsiblyProtect your assets Build a “freedom fund” for the future Limit your tax liabilityAnd so much more… With step-by-step action tips and short digestible chapters that can be read in any order, this book is presented in a no-nonsense, easy-to-read style that any musician can grasp. The objective is to educate and inspire you, without intimidating, or even worse—boring you. Let this book be your guide to financial success today!

Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates:Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence.Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world.Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines.New data analytics: Learn strategies to make educated decisions about the latest music marketing.Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more.Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.

Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates:Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence.Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world.Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines.New data analytics: Learn strategies to make educated decisions about the latest music marketing.Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more.Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.

Unleash your music career and conquer the dynamic new music industry! In a high-tech world overflowing with ever-changing information, don’t let the business side of music be your downfall. Business Basics for Musicians is the ultimate layperson’s handbook to mastering the industry. The third edition provides:Cutting-edge insights into AI, NFTs, and the limitless potential of the metaverseComprehensive knowledge on traditional and emerging music royalties to ensure fair compensationNew and captivating pro interviews and compelling anecdotes that ignite inspirationUpdated information on social media, including TikTok, Instagram, and YouTubeMajor-label record, publishing, and merchandising deal updates that can propel your global presenceGame-changing DIY strategies that skyrocket your career and bring success on your termsWriting in an engaging tone and easily digestible format, music industry veteran Bobby Borg provides a comprehensive resource that expertly simplifies complex concepts into actionable steps. He addresses five vital areas: pursuing a successful career, building powerful relationships, assembling a winning team, unlocking lucrative deals and dollars, and paving your path to success to 2030 and beyond.Test questions and answers, assignments, and projects are available for instructors. Please email textbooks@rowman.com.

Unleash your music career and conquer the dynamic new music industry! In a high-tech world overflowing with ever-changing information, don’t let the business side of music be your downfall. Business Basics for Musicians is the ultimate layperson’s handbook to mastering the industry. The third edition provides:Cutting-edge insights into AI, NFTs, and the limitless potential of the metaverseComprehensive knowledge on traditional and emerging music royalties to ensure fair compensationNew and captivating pro interviews and compelling anecdotes that ignite inspirationUpdated information on social media, including TikTok, Instagram, and YouTubeMajor-label record, publishing, and merchandising deal updates that can propel your global presenceGame-changing DIY strategies that skyrocket your career and bring success on your termsWriting in an engaging tone and easily digestible format, music industry veteran Bobby Borg provides a comprehensive resource that expertly simplifies complex concepts into actionable steps. He addresses five vital areas: pursuing a successful career, building powerful relationships, assembling a winning team, unlocking lucrative deals and dollars, and paving your path to success to 2030 and beyond.Test questions and answers, assignments, and projects are available for instructors. Please email textbooks@rowman.com.

Musicians and students of the new music industry: Want the lowdown on making great music, promoting it, and protecting it—all while earning the royalties you deserve? Introduction to Music Publishing for Musicians, Second Edition is the essential guide, written by two seasoned musicians and industry pros.In this new edition, you’ll discover:New AI tools and how to use themNew Spotify (and other DSP) royalty ratesUpdated strategies for pitching, placing and monetizing songsCutting-edge digital analytics for monitoring and promoting songsNew developments for registering with collecting societies and organizations Updated strategies for landing that major music publishing dealAnd so much moreThis book is organized into eight clear and concise sections: 1) The Basics of Copyrights; 2) Types of Publishing Income; 3) Publishing Companies and Types of Deals; 4) Creative Matters of Music Publishing; 5) Interviews with Today’s Creative Pros; 6) Interviews with Today’s Business Pros; 7) Key Insights on Music Publishing’s Future, and 8) It’s a Wrap. Bobby Borg and Michael Eames have created a simple, easy-to-read overview of today’s music publishing industry that is perfect for both students and working musicians who want quick, up-to-date, credible, and relatable information so that they can get back to doing what they like best: creating music!

Musicians and students of the new music industry: Want the lowdown on making great music, promoting it, and protecting it—all while earning the royalties you deserve? Introduction to Music Publishing for Musicians, Second Edition is the essential guide, written by two seasoned musicians and industry pros.In this new edition, you’ll discover:New AI tools and how to use themNew Spotify (and other DSP) royalty ratesUpdated strategies for pitching, placing and monetizing songsCutting-edge digital analytics for monitoring and promoting songsNew developments for registering with collecting societies and organizations Updated strategies for landing that major music publishing dealAnd so much moreThis book is organized into eight clear and concise sections: 1) The Basics of Copyrights; 2) Types of Publishing Income; 3) Publishing Companies and Types of Deals; 4) Creative Matters of Music Publishing; 5) Interviews with Today’s Creative Pros; 6) Interviews with Today’s Business Pros; 7) Key Insights on Music Publishing’s Future, and 8) It’s a Wrap. Bobby Borg and Michael Eames have created a simple, easy-to-read overview of today’s music publishing industry that is perfect for both students and working musicians who want quick, up-to-date, credible, and relatable information so that they can get back to doing what they like best: creating music!

Music industry students: ready to nail your next internship interview, craft a standout resume, and turn that internship into a full-time gig? Look no further! This book is a practical, no-nonsense guide to mastering every step of the music industry internship journey. Industry insider Bobby Borg teaches students how to:- Prepare like a pro for the internship search- Apply with confidence and land a dream position- Navigate office dynamics and build a powerful network- Transition seamlessly from intern to full-time professionalFeaturing interviews with top supervisors and over 20 practical templates, students will learn how to track applications, perfect networking pitches, review job contracts, and much more—all in one place. Written in short, digestible chapters, this book will help students jumpstart their careers today.