For anyone who first learned to do their makeup in the era of frosted lips and over-tweezed brows, makeup guru Erica Taylor is here to help you save face. With decades of experience as a professional makeup artist, Erica has been teaching millions of fellow “mature women” how to de-age their makeup routines through her informative TikTok videos. Showcasing techniques and products on her own face, especially her popular before and after demonstrations, millennial and Gen X women (and even gen-alphas in their late 20s) are learning how to reduce the effects of aging rather than accidentally enhance them.With sarcasm, frankness and a “we got this, ladies!” encouraging tone, Erica teaches women how to reduce the appearance of fine lines and puffiness, how to prep their skin to lock in moisture for a smooth base, where to place blush and bronzer for the fastest face lift ever, and so much more. From concealer color theory to how to choose the right foundation to avoid dullness and dryness, readers will find answers to every makeup question they can think of. With Erica’s entertaining voice and clear visuals bringing excitement to each page, readers will inject youth into their makeup routine and de-age their face with just the swipe of a brush.

For anyone who first learned to do their makeup in the era of frosted lips and over-tweezed brows, makeup guru Erica Taylor is here to help you save face. With decades of experience as a professional makeup artist, Erica has been teaching millions of fellow “mature women” how to de-age their makeup routines through her informative TikTok videos. Showcasing techniques and products on her own face, especially her popular before and after demonstrations, millennial and Gen X women (and even gen-alphas in their late 20s) are learning how to reduce the effects of aging rather than accidentally enhance them.With sarcasm, frankness and a “we got this, ladies!” encouraging tone, Erica teaches women how to reduce the appearance of fine lines and puffiness, how to prep their skin to lock in moisture for a smooth base, where to place blush and bronzer for the fastest face lift ever, and so much more. From concealer color theory to how to choose the right foundation to avoid dullness and dryness, readers will find answers to every makeup question they can think of. With Erica’s entertaining voice and clear visuals bringing excitement to each page, readers will inject youth into their makeup routine and de-age their face with just the swipe of a brush.