This volume includes eight chapters that detail recent advances in business and management. The authors in chapter one examines intra-generational differences among Gen Zs, uncovering three distinct clusters with specific work-value profiles. Chapter two draws from Social Exchange Theory, and focuses on professional counselling, interactions with sales representatives, and service reliability to determine the long-term impact on B2B relationship strength. Chapter three delves into the most significant developments and breakthroughs in the field of business management, offering readers a comprehensive understanding of contemporary practices and their implications for organizational success. Chapter four discusses the question “What should Work and Organizational Psychology (WOP) do with the UN 2030 Agenda and how can its interventions contribute to sustainable and fair development and the implementation of decent work worldwide?” Chapter five aims to outline the scientific trajectory of the notion of human capital in recent decades, highlighting its new role in the managerial paradigm in order to understand its current status, role and uses. The authors of chapter six conclude that pricing tactics for the digitalization age include: incorporating Industry 4.0 into pricing models, network pricing, gathering market intelligence, establishing the capacity for the 4th industrial revolution, early detection of pricing hazards, implementing pricing intelligence, instigation of dynamic pricing, and employing value engineering. In chapter seven the author delves into the journey of ‘TechAdvance,’ a pioneering technology firm that epitomizes the harmonious blend of innovative business practices with an unwavering commitment to social responsibility. The last chapter describes some initiatives that propose the organization of risk-related terminology via ontologies in order to improve information systems, knowledge disclosure, and discovery.
