Written by practicing competitive intelligence professionals, A Practical Guide to Competitive Intelligence discusses the real-life problems that CI professionals encounter. The authors cover how to speak the language of your company (hint: it likely doesn''t match Porter''s Five Forces) and examine the skills you need to get noticed, make an impact, keep your job, and get recognized.

Written by practicing competitive intelligence professionals, A Practical Guide to Competitive Intelligence discusses the real-life problems that CI professionals encounter. The authors cover how to speak the language of your company (hint: it likely doesn''t match Porter''s Five Forces) and examine the skills you need to get noticed, make an impact, keep your job, and get recognized.