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Practical Guide to Competitive Intelligence
Av Alysse Nockels, Zena Applebaum m. fl.
E-bok, 2022
1108 kr
Lägg i varukorg
Written by practicing competitive intelligence professionals, A Practical Guide to Competitive Intelligence discusses the real-life problems that CI professionals encounter. The authors cover how to speak the language of your company (hint: it likely doesn''t match Porter''s Five Forces) and …