A. Simpson – författare
Visar alla böcker från författaren A. Simpson. Handla med fri frakt och snabb leverans.
7 produkter
7 produkter
273 kr
Skickas
153 kr
Skickas
Brand Strategist's Guide to Desire
How to give consumers what they actually want
Inbunden, Engelska, 2014
445 kr
Skickas inom 10-15 vardagar
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to the people the company wants to reach, and – more importantly – listen to them. A brand which both enhances people’s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.
555 kr
Skickas inom 10-15 vardagar
This ethnography charts the lives of mission-educated men in Zambia and their search for meaning in the AIDS pandemic, as well as their responses to prevention and HIV testing. It also suggests how hegemonic masculinities may begin to be re-figured and gender relationships redesigned.
Brand Strategist's Guide to Desire
How to give consumers what they actually want
Häftad, Engelska, 2014
281 kr
Skickas inom 10-15 vardagar
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people’s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.
620 kr
Skickas inom 10-15 vardagar
Jean Rhys is widely credited for exposing issues of gender, nationality, race, and class in technically sophisticated, arresting narratives.
620 kr
Skickas inom 10-15 vardagar
Jean Rhys is widely credited for exposing issues of gender, nationality, race, and class in technically sophisticated, arresting narratives. Her lifelong exploration of the dynamics of the human psyche has, however, gone unrecognized. This examination places Rhys' fiction for the first time within the context of theories that reflect the interrelated perspectives of modern psychoanalysis. In clarifying accounts of many approaches that are new to literary scholars, as well as those that display the rich legacy of Freudian thought, Simpson shows that the paradigms of psychoanalysis illuminate the interpretation of Rhys' art. With insightful references to the short stories and close readings of her five novels, this study testifies to a remarkable achievement as Rhys recorded, with unflinching candor, the powerful drama of emotional life.