Aaron Dignan – författare

What's stopping you from doing the best work of your life?People are sick of the old ways of doing business. Despite the enthusiasm that surrounded the emergence of a hybrid working world, it still takes for ever to get anything done. Meetings and emails are almost belligerently incessant. Bureaucracy and hierarchy continue to stifle creativity and talent. So - after literal decades of management theory, as well as multiple shifts in the technological landscape - why can't we do better?Aaron Dignan is an expert in modernizing workplaces. He has built a career teaching top-level companies how to change to suit their workforce better and, in doing so, how to foster genuine innovation, loyalty and growth. In Brave New Work, he uses stories and experiences gathered from that career to lay out a fearless manifesto for a new type of work.This book will show you how to transform your team, department or business from the inside out, making work more adaptable, enjoyable and human. It's packed with tactics and tips for updating your company's operating system: the assumptions so deeply embedded within your organization that you don't even know you're being crippled by them.Learn how to reignite passion and energy throughout your organization, how to retain and attract a dedicated and happy workforce, and, ultimately, how to build a company that runs itself.

What's stopping you from doing the best work of your life?People are sick of the old ways of doing business. Despite the enthusiasm that surrounded the emergence of a hybrid working world, it still takes for ever to get anything done. Meetings and emails are almost belligerently incessant. Bureaucracy and hierarchy continue to stifle creativity and talent. So - after literal decades of management theory, as well as multiple shifts in the technological landscape - why can't we do better?Aaron Dignan is an expert in modernizing workplaces. He has built a career teaching top-level companies how to change to suit their workforce better and, in doing so, how to foster genuine innovation, loyalty and growth. In Brave New Work, he uses stories and experiences gathered from that career to lay out a fearless manifesto for a new type of work.This book will show you how to transform your team, department or business from the inside out, making work more adaptable, enjoyable and human. It's packed with tactics and tips for updating your company's operating system: the assumptions so deeply embedded within your organization that you don't even know you're being crippled by them.Learn how to reignite passion and energy throughout your organization, how to retain and attract a dedicated and happy workforce, and, ultimately, how to build a company that runs itself.

Ever wonder why teens can spend entire weekends playing video games but struggle with just one hour of homework? Why we’re addicted to certain websites and steal glances at our smartphones under the dinner table? Or why some people are able to find joy in difficult or repetitive jobs while others burn out? It’s not the experiences themselves but the way they’re structured that matters. All our lives we’ve been told that games are distractions—playful pastimes, but unrelated to success. In Game Frame, Aaron Dignan shows us that the opposite is true: games produce peak learning conditions and accelerated achievement. Here, the crucial connection between the games we love to play and the everyday tasks, goals, and dreams we have trouble realizing is illuminated. Aaron Dignan is the thirty-something founder of a successful digital strategy firm that studies the transformative power of technology in culture. He and his peers were raised on a steady diet of games and gadgets, ultimately priming them to challenge the status quo of the modern workplace. What they learned from games goes deeper than hand-eye coordination; instead, this generation intrinsically understands the value of adding the elements of games into everyday life. Game Frame is the first prescriptive explanation of what games mean to us, the human psychology behind their magnetic pull, and how we can use the lessons they teach as a framework to achieve our potential in business and beyond. Games are a powerful way to influence and change behavior in any setting. Here, Dignan outlines why games and play are such important trends in culture today, and how our technology, from our iPhones to our hybrid cars, primes us to be instinctive players. Game Frame tackles the challenging task of defining games and the mechanics that make games work from several perspectives, then explores these ideas through the lens of neuroscience. Finally, Dignan provides practical tips for using basic game mechanics in a variety of settings, such as motivating employees at work or encouraging children at home, giving readers the tools to develop their own games to solve problems in their everyday lives. Illuminated throughout with a series of real-world examples and hypothetical scenarios, Game Frame promises a crash course in game design and behavioral psychology that will leave the reader—and, by extension, the world itself—more productive. Revolutionary, visionary, practical, and time-tested, Game Frame will change the way you approach life.

Aaron Dignan ayuda a los equipos de trabajo de todo el mundo a reinventar por completo sus sistemas operativos, los principios y prácticas fundamentales que dan forma a su cultura laboral, con un éxito extraordinario. Les ayuda a ver que las organizaciones no son máquinas predecibles y controlables. Son sistemas humanos complejos llenos de potencial esperando ser liberado.Revolucionando el trabajo nos explica exactamente cómo reinventar nuestra forma de trabajar, dejando atrás los clásicos sistemas jerárquicos verticales, y potenciando la autonomía, la confianza y la transparencia. Dignan propone una alternativa totalmente revolucionaria a la actual cultura de trabajo, que capacita a las personas para actuar con independencia y que ya está siendo utilizada por las startups más exitosas del mundo.Reseñas:Es el libro del año sobre gestión. Claro, poderoso y urgente, es una lectura obligada para todos aquellos que se preocupen por su manera de trabajar".SETH GODIN, autor de This Is Marketing"Ahora soy un fiel seguidor. Dignan resume todas las ideas sobre cómo crear equipos y compañías para maximizar su potencial descentralizando el poder, una idea que en un tiempo fue una utopía pero que ahora es posible y esencial. Para ser un libro que podría suponer el inicio de una revolución, es sorprendentemente práctico y nada dogmáti- co. No hay ideas superfluas, es todo importan- te y real. Se me ocurre mucha gente que quiero que lea y estudie este libro".KEVIN KELLY, autor de The Inevitable, cofundador de la revista Wired"Este libro es un soplo de aire fresco. Aaron Dignan presenta una visión valiente y ennoblecedora de un nuevo concepto del trabajo que refuerza nuestra dignidad y libertad en lugar de degradarlas y limitarlas. Léelo ahora y asegúrate de que tu jefe también lo haga".ADAM GRANT, autor de Give and Take y Originals, y coautor de Option B con Sheryl Sandberg"El concepto de un modelo único para todos es cosa del pasado. Este libro nos muestra cómo aprovechar la complejidad del capital humano de nuestras organizaciones y descubrir una nueva forma de trabajar en la que caben diferentes estilos, perspectivas, necesidades y valores".SUSAN CAIN, autora de Quiet y Quiet Power, directora de Quiet Revolution"Los seres humanos no pueden prosperar en una cultura de trabajo que utiliza el agotamiento y el "estar siempre ocupados" como indicadores del compromiso y el éxito. En Revolucionando el trabajo, Aaron Dignan nos muestra que, de hecho, los lugares de trabajo que capacitan a las personas para actuar con independencia tienen muchas más probabilidades de obtener un rendimiento y una felicidad sostenibles".ARIANNA HUFFINGTON, fundadora y CEO de Thrive Global"Realmente nunca creí en ninguno de estos temas sobre organizaciones hasta que conocí a Aaron Dignan. Puede ayudar a cualquier empresa que tenga problemas a la hora de encontrar un propósito común, a identificar los patrones sencillos que se esconden en las situaciones más complejas y a guiar a las organizaciones más valientes hacia sus valores fundamentales. Lo más impresionante es que ha conseguido traducir todo eso a un lenguaje que incluso un empresario puede entender y disfrutar".DOUGLAS RUSHKOFF, autor de Team Human y Present Shock