Aastha Verma – författare
1 816 kr
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1 905 kr
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Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing explores how organizations can leverage AI to understand customer behavior, optimize pricing strategies, and enhance decision-making processes. By integrating these technologies, businesses can improve their digital presence, engage customers more effectively, and stay ahead of technological advancements in today’s dynamic digital landscape.
This edited book offers a glimpse into the future of business, providing innovative methods for market research, product development, and customer interaction. Experts in the field discuss how AI, gamification, and metaverse marketing can spark creativity and drive business growth. In addition, contributions from experts in academia and industry offer diverse perspectives that enhance understanding and foster progressive discussions. By staying informed about the latest developments in digital commerce, readers can position themselves as leaders in the field. This book equips readers with the knowledge and tools needed to navigate the ever-changing landscape of digital business successfully.
Whether you’re a seasoned business owner or an industry enthusiast, this book offers valuable insights and practical strategies. For students and research academics, the book offers in-depth analyses of AI, gamification, and metaverse marketing, laying a solid foundation for scholarly exploration. Professionals and executives will find actionable methods and real-world examples to implement creative ideas and maintain competitiveness in a rapidly evolving environment.
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201 kr
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The world of sales and marketing has transformed dramatically in just the past few months! Technology is the clay from which marketing programs are formed. Professionals have an intimate relationship with that technology, always keeping a high-powered computer their pockets and purses.
Knowing precisely how to leverage the power of that technology--right now--can make or break a small or mid-sized business. Knowing how to leverage the power of relationships is part of that scenario.
The owners of Amazon, Alibaba, Facebook, and other mega-companies now rank among the richest persons in the world. That''s because their services provide sellers with extraordinary reach and buyers with exceptional convenience. People buy feelings, not things. What you make motivates buyers less than how your product makes them feel.
A Guide to Growing Your Business addresses these issues of choice, motivation, and more with practical steps to convert a vision into the business you promised your customers, investors, family, and yourself. If you have aggressive growth plans, serious sales goals and lots at stake, this is the handbook for you.
The authors are a powerhouse team of business expertise. Bill Hughes has more than forty years of professional sales, marketing and business management experience. He has held executive level positions with large and small companies. Since 1990, he has worked with 50 plus small-to-medium-size companies to increase revenues, profits and corporate valuation through time-efficient, innovative business strategies, coupled with results-driven sales and marketing programs. He has been a guest lecturer at Rutgers University in New Brunswick, New Jersey and National University in San Diego, California.
Co-author Aastha Verma is a senior cyber security expert for the United States Government and holds degree in electrical engineering and system engineering.
Co-author Michael Hughes is a veteran in the digital marketing field and helped thousands of businesses increase sales and realize profitable returns from their online marketing investments.