Acolla Lewis-Cameron – författare
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6 produkter
6 produkter
Inbunden, Engelska, 2010
2 494 kr
Skickas inom 10-15 vardagar
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline, and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
Häftad, Engelska, 2024
600 kr
Skickas inom 10-15 vardagar
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline, and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
Inbunden, Engelska, 2021
1 838 kr
Skickas inom 10-15 vardagar
This book examines the dilemma of overdependence on tourism in Caribbean countries and territories, and the need for a resilient path to address the industry’s vulnerability in the face of natural disasters. The chapters in the book question how tourism resilience is understood and practiced in Caribbean small island developing states (SIDS) and the factors that inform, undermine, or indeed redefine the sustainable resilience agenda for these territories.With its overreliance on tourism and vulnerability to climate, the Caribbean region finds itself susceptible and in need of an innovative approach in order to survive economically. Contributors to this volume touch on all three sustainability pillars and spanning across many tourism sector considerations, such as product development, stakeholder management, hotel management, marketing and entrepreneurship. By spanning the geography of the Anglophone and Spanish Caribbean this book offers a smorgasbord of conceptual and applied perspectives to researchers in the area of tourism resilience in SIDS. It also presents strategic considerations to public and private sector practitioners in implementing measures to strengthen the competitive positioning of their destinations as they contend with the dynamism of the external and internal environments.
E-bok
Engelska, 20212 366 kr
Läs direkt efter köp
This book examines the dilemma of overdependence on tourism in Caribbean countries and territories, and the need for a resilient path to address the industry’s vulnerability in the face of natural disasters. The chapters in the book question how tourism resilience is understood and practiced in Caribbean small island developing states (SIDS) and the factors that inform, undermine, or indeed redefine the sustainable resilience agenda for these territories.
With its overreliance on tourism and vulnerability to climate, the Caribbean region finds itself susceptible and in need of an innovative approach in order to survive economically. Contributors to this volume touch on all three sustainability pillars and spanning across many tourism sector considerations, such as product development, stakeholder management, hotel management, marketing and entrepreneurship.
By spanning the geography of the Anglophone and Spanish Caribbean this book offers a smorgasbord of conceptual and applied perspectives to researchers in the area of tourism resilience in SIDS. It also presents strategic considerations to public and private sector practitioners in implementing measures to strengthen the competitive positioning of their destinations as they contend with the dynamism of the external and internal environments.
Häftad, Engelska, 2022
1 838 kr
Skickas inom 10-15 vardagar
This book examines the dilemma of overdependence on tourism in Caribbean countries and territories, and the need for a resilient path to address the industry’s vulnerability in the face of natural disasters. The chapters in the book question how tourism resilience is understood and practiced in Caribbean small island developing states (SIDS) and the factors that inform, undermine, or indeed redefine the sustainable resilience agenda for these territories.With its overreliance on tourism and vulnerability to climate, the Caribbean region finds itself susceptible and in need of an innovative approach in order to survive economically. Contributors to this volume touch on all three sustainability pillars and spanning across many tourism sector considerations, such as product development, stakeholder management, hotel management, marketing and entrepreneurship. By spanning the geography of the Anglophone and Spanish Caribbean this book offers a smorgasbord of conceptual and applied perspectives to researchers in the area of tourism resilience in SIDS. It also presents strategic considerations to public and private sector practitioners in implementing measures to strengthen the competitive positioning of their destinations as they contend with the dynamism of the external and internal environments.
Häftad, Engelska, 2023
402 kr
Skickas inom 5-8 vardagar
Unlock the secrets of sustainable Caribbean tourism in Sun Lust to Sun Plus: Niche Tourism in the Caribbean, a comprehensive overview of niche tourism development strategies that are restructuring the paradisiacal destinations of the Caribbean. Discover how the small island developing states (SIDS) of the Caribbean are redefining their approach to tourism, moving from traditional mass tourism, the “Sun Lust” of the past, to a more sustainable and diverse model, the “Sun Plus” of the present and future.Through an exploration of existing and potential tourism niches in the region, Accola Lewis-Cameron and Leslie-Ann Jordan-Miller lead an impressive group of scholars who, through case studies and analyses of various niche tourism products, highlight the unique opportunities and challenges facing SIDS in the Caribbean and provide recommendations for creating a more resilient and sustainable industry. While each chapter in this edited volume offers a unique perspective, they collectively provide a complete understanding of niche tourism’s role in bolstering and sustaining a vibrant and dynamic Caribbean tourism offer. Explore the concept of music tourism in Trinidad and the role of slow food in culinary tourism in the Caribbean. Dive into the challenges and opportunities of cruise tourism in Cozumel and the promise of medical tourism in the Cayman Islands. Uncover the potential of sustainable ecotourism in Dominica as a post-COVID-19 recovery strategy, and uncover the potential of educational tourism in Grenada as a socio-economic force.The final chapters conclude with a clarion call for further tourism diversification away from the Caribbean’s traditional 3S product offering (sun, sea and sand) and for the introduction of a scorecard approach to ensure that the future of tourism in these tropical paradises is robust and sustainable. From a reading of this collection, academics, students and practitioners will gain invaluable insights and best practices that bridge the gap between tourism management theory and its application.