Adam Alter – författare

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing.Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)We're more likely to be critical if we write in red rather than green biroYour first report at school can determine your future careerUnderstanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.

Vi är beroende. Vi jagar likes på Instagram, uppdaterar ständigt mejlen och förlorar oss i Facebook-flöden. Unga som vuxit upp efter millennieskiftet tillbringar så mycket tid framför skärmar att de knappt kan umgås med levande människor. Många av oss skulle inte uthärda ens en dag utan vår smartphone. I Oemotståndlig belyser Adam Alter orsakerna till vårt epidemiska beteendeberoende och avslöjar varför så många av dagens produkter äger en förrädisk dragningskraft. Smarta telefoner och datorer suddar ut avstånden mellan människor och deras magnetism är ingen slump. Företagen finjusterar sina produkter tills de nästan är omöjliga att motstå. I den här boken visar Alter hur du kan dra nytta av tekniska innovationer. Alters råd hjälper dig att bli mer närvarande i nuet samtidigt som du drar en tydligare gräns mellan arbete och fritid. Det går att vara lycklig i de beteendemässiga beroendenas tidevarv om man bara lär sig hur. Adam Alter är docent i psykologi och marknadsföring vid New York University. Han är bästsäljande författare och har skrivit för ett flertal välrenommerade tidskrifter, däribland The New Yorker, The Atlantic och Wired.

Why do we spend so much time on our phones? What makes online messaging, social media, the next episode or level so hard to resist? In recent years, media and technology have perfected the lucrative art of gaining and holding our attention. This extraordinary feat has changed the behaviour of billions of people. In fact, by normal medical standards many of us are in the grip of addictions. Blending fascinating stories with ingenious science, this book goes on a journey to the heart of human nature to understand how and why we all got hooked. Overturning assumptions about the cause and nature of addiction, this book equips us with the tools and understanding we need to navigate our irresistible new world.

Almost half of the developed population has an internet-based addiction. In some ways this is not surprising, as our world is filled with addictive experiences: from social media and messaging, to rolling news and video streaming. Attention spans are decreasing as our time spent glued to our screens are increasing, negatively affecting our ability to relax, sleep, develop relationships and achieve meaningful goals. Psychologist Adam Alter provides insight into why explains the science behind why we can't seem to stop such behaviour and offers practical advice for using technology differently, in order to lead a happier life, and to set yourself free.‘This examination of today’s tech-zombie epidemic is worth putting your phone down for’ Guardian 'Essential reading... Regain control of your time, finances and relationships'Charles Duhigg, author of The Power of Habit

* As heard on The Diary of a CEO with Steven Bartlett *'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm Gladwell'Important, entertaining, practical, and timely' - Arianna HuffingtonAnatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential. All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through?Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through.Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great 'unstickers' amongst us, Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realise their goals.

* As heard on The Diary of a CEO with Steven Bartlett *'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm GladwellEveryone experiences challenges, setbacks and mind blocks, the key is to break through them. Bestselling author Adam Alter shows you how...In this groundbreaking and entertaining book, Alter sets out a proven framework to help you identify the friction points holding you back, shift your thinking and realise your goals. Whether you want to land a dream job, kickstart a new venture or unlock creative inspiration, Alter explains how you can harness the right blend of emotional, mental and behavioural tools to get unstuck and find a solution. The tools include a powerful Friction Audit to help you work out where your sticking points lie between your head, heart and habits.Artfully weaving together scientific studies, anecdotes and interviews, and illustrated with stories of the great 'unstickers' amongst us, Alter will inspire you to turn hurdles into breakthroughs and reach your potential.'A deeply researched and compelling guide to breaking through the inevitable obstacles on the path to meaningful accomplishment.' - Cal Newport, author of Deep Work'A handbook for moving on from your personal plateau.' - David Epstein, author of Range'Offers insight after insight and the rallying cry of "action above all" as an antidote to enemy no. 1: inertia.' - Angela Duckworth, author of Grit

'This book is phenomenal' - Steven Bartlett on Diary of a CEO'Brilliant. I loved it' - Malcolm Gladwell'Important, entertaining, practical, and timely' - Arianna HuffingtonAll of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis or trying to remedy a fraying friendship. The resulting emotion is a mix of anxiety, uncertainty, fear, anger and numbness, and it's often chronic, dangerous to our mental health and with severe consequences to our success and development. What if someone told you that there is a proven plan to break through and to get unstuck?Anatomy of a Breakthrough is the remedy to identifying and overcoming the friction points holding us back, providing a new framework for not only getting unstuck but going on to flourish. Critically, Adam Alter introduces us to the Friction Audit - a test to work out where our sticking points lie between our HEAD, HEART or HABITS - and then takes us on a roadmap to break through.Artfully weaving together scientific studies, anecdotes, and interviews, Anatomy of a Breakthrough will inspire you to boldly break away from the things holding you back and to realise your goals.