Penguin presents the unabridged, downloadable audiobook edition of Wild Ride, written and read by Adam Lashinsky.A no-holds-barred look at Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the worldUber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick''s ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber''s meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it''s worked so hard to recruit. With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber''s vault. It''s a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the ''DRI'' (Apple''s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year''s top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Penguin presents the unabridged, downloadable audiobook edition of Wild Ride, written and read by Adam Lashinsky.A no-holds-barred look at Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the worldUber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick''s ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber''s meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it''s worked so hard to recruit. With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber''s vault. It''s a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the ''DRI'' (Apple''s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year''s top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.