Adelina Broadbridge – författare

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets.

The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets.

The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

The impact of individual appearance on career success, either positive or negative, often remains unspoken or even unconscious within the world of work. Appearance has been shown to influence decisions regarding renumeration, recruitment and promotion through biases such as size and gender discrimination. For women especially, there appears to be a delicate balance between achieving the right look and being perceived as professional. Such issues require a critical examination of the relationship between appearance and careers.

Through a sharp intersectional lens honed by experts from across the globe, The Emerald Handbook of Appearance in the Workplace focuses on both internal and external influences that may complicate issues of workplace appearance and further impact the development and progression of individuals’ occupations. Thoughtfully structured to consider both theoretical and applied points of view, chapters examine topics such as body art, hair textures, lookism and ageism across a variety of industry sectors and levels of employment.

The first of its kind in addressing appearance and careers with varying approaches and across a diverse range of concepts, this Handbook provides an essential overview of the unspoken impact that personal presentation and assumptions can have on how employees are perceived and ultimately progress in their careers.