Adina Letiția Negrușa – författare

This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe.  Featuring selected papers presented at the second annual Modern Trends in Business Hospitality and Tourism International Conference held in Cluj-Napoca, Romania in 2022, this book explores sustainable business (re)modelling in various fields including hospitality and tourism from managerial, marketing, financial, and information technology & communications (IT&C) points of view. Topics include changing dimensions of modern business and hospitality post-COVID; business challenges and opportunities during crises; modern customer experiences; human capital leadership & organizational behavior, and investment financing in post-COVID-19 recovery.

This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe.  Featuring selected papers presented at the second annual Modern Trends in Business Hospitality and Tourism International Conference held in Cluj-Napoca, Romania in 2023, the enclosed chapters explore the global marketing environment discussing the latest technological, economic and social-cultural developments. Featuring theoretical and empirical research and real-life case studies, this book explores topics such as global capital markets and investment financing post COVID-19, sustainable business models, financing alternatives for SMEs, corporate governance, human capital leadership, among others. It is appropriate for academics, researchers, scholars and practitioners in the areas of business, hospitality and tourism.

This book explores the latest trends, challenges, and opportunities shaping the business, hospitality, and tourism sectors, with a special focus on Eastern Europe. It presents a collection of thought-provoking papers from the 2024 Modern Trends in Business, Hospitality, and Tourism International Conference, held in Cluj-Napoca, Romania.

Key topics include the evolution of global capital markets and investment strategies in the post-COVID-19 era, innovative and sustainable business models, alternative financing solutions for SMEs, corporate governance reforms, and the future of human capital leadership. Each chapter offers fresh perspectives on building resilient businesses in an increasingly interconnected global economy. Ideal for academics, researchers, industry experts, and practitioners, this book provides valuable insights and practical solutions for fostering sustainable growth and resilience in today’s dynamic business environment.