Adrian Davis – författare

In our increasingly digitized and fast-paced world, human relationships are often strained—sales relationships even more so. Today’s buyers are better informed, more sophisticated, and more transactional. As a result, sales professionals must navigate new challenges as they seek to develop meaningful relationships with these sometimes elusive buyers. In Human To Human Selling, sales strategist Adrian Davis details how sales professionals and the people who manage them can increase sales performance while developing strategic relationships with their customers. Bringing sales professionals out of the Industrial Age adversarial model of sales into the “Age of Business Reformation,” Human To Human Selling presents a step-by-step process for building symbiotic relationships with buyers—connections that are both mutually rewarding and emotionally fulfilling and lead to the “right-fit” customer. Human To Human Selling -Provides a fresh perspective on sales and customer relationship management -Bridges the gap between sales techniques and corporate strategy, enabling salespeople to sell higher -Provides practical techniques for strategic selling The results will speak for themselves: sales professionals that are a strategic asset to their buyers as well as their employers.

In our increasingly digitized and fast-paced world, human relationships are often strained—sales relationships even more so. Today’s buyers are better informed, more sophisticated, and more transactional. As a result, sales professionals must navigate new challenges as they seek to develop meaningful relationships with these sometimes elusive buyers. In Human To Human Selling, sales strategist Adrian Davis details how sales professionals and the people who manage them can increase sales performance while developing strategic relationships with their customers. Bringing sales professionals out of the Industrial Age adversarial model of sales into the “Age of Business Reformation,” Human To Human Selling presents a step-by-step process for building symbiotic relationships with buyers—connections that are both mutually rewarding and emotionally fulfilling and lead to the “right-fit” customer. Human To Human Selling -Provides a fresh perspective on sales and customer relationship management -Bridges the gap between sales techniques and corporate strategy, enabling salespeople to sell higher -Provides practical techniques for strategic selling The results will speak for themselves: sales professionals that are a strategic asset to their buyers as well as their employers.

When thinking of sales, it’s easy to pick out the heroes and the villains, but Adrian Davis is here to spell it out in detail. With relatable analogies of comparing sales to cinematic superhero tropes, Heroes, Villains, and the Thrill of Professional Selling explains how to find success in every story in the marketplace. Rooted in SAMA and the concept of “Co-Creating Value” this book describes an approach to creating value that draws upon an ideal from the movie industry and is imperative for mutual success: Your client is the hero in the story.Adrian Davis simplifies the hero’s journey with real-life examples, compelling stories, and templates to guide your learning. Movie genres are compared to different client types, and analogies are drawn between the screen and the sales floor to educate the salesperson, or in this case, the director, on creating a positive buying experience for clients. Adding to this insight, Adrian offers a path to develop your SOCKET solution, and a way to engage “inside-outsiders” to help in the journey. Find a robust series of 100 questions to discover value and a stakeholder checklist to guide you through the maze and knowledge on “Co-Creating Value” to garner success.Whether you prefer action, mystery, romance, sci-fi, comedy, horror, or drama, Adrian’s explanations are sure to make you a sharper salesperson and cinephile as you continue working with your client.Take Adrian’s advice and don’t come out of the story to editorialize — let the story do the work! You can read his lessons learned, put them into practice, and embark on your own journey for stronger relationships and success.

Cybersecurity issues, problems and incidents don’t always relate to technological faults. Many can be avoided or mitigated through improved cybersecurity awareness, behaviour and culture change (ABCs). This book guides organisations looking to create an enhanced security culture through improved understanding and practice of cybersecurity at an individual level. Key awareness, behaviour and culture concepts are covered from the ground up, alongside practical tips and examples.