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Del 20 - Economic Analysis of Law in European Legal Scholarship
Law and Economics of Personalization
Taking Marketing Seriously
Inbunden, Engelska, 2025
1 559 kr
Skickas inom 10-15 vardagar
Yet this seemingly customized environment raises urgent concerns about the power of such marketing to exploit cognitive biases, reshape preferences, and deepen asymmetries in digital markets.This book offers the first in-depth law and economics analysis of personalized marketing in the digital age.