Ahmad Rafiki – författare

In the contemporary global market, this book underscores the significance of Islamic institutions and companies to employ effective business and management strategies for sustained success. It provides a thorough examination of diverse facets of Islamic business and finance, including organizational aspects, strategic planning, marketing, entrepreneurship, and innovation. Rooted in the principles of Islamic religious law, the text presents a range of concepts, models, and frameworks to enhance the performance of Islamic organizations.

From historical insights to contemporary adaptations, the book highlights the crucial role of a just system in ensuring sustainability within the banking sector and broader business context. The emphasis on ethical practices, stakeholder considerations, and technology integration advocates for strategic approaches that enhance competitiveness while adhering to values of sustainability. With a specific focus on topics such as digital marketing, the book navigates the utilization of technology for optimized customer reach and campaign performance. A pertinent resource for entrepreneurs, practitioners, policymakers, academicians, and students interested in formulating effective strategies in Islamic business, management, and digital marketing to promote sustainability and ethical practices.

The book emphasizes the open innovation which mainly consists of innovation inside-out and outside-in needed by the small and medium-sized enterprises (SME). This open innovation relates to the performance and survival of SMEs in a global competition. The SMEs must learn, have, and do innovative initiatives and actions. This book elaborates all related concepts and innovative practices toward better performances, which includes the impacts of globalization and dynamic markets with a special focus on sustainability. Every country has different perspectives considering open innovation as a solution to the businesses. Thus, readers can see the best practices to be adopted or adapted in their business environment.

The book includes the solution for the SMEs in terms of creating values. Open innovation is known as a window for creating values. Open innovation can be seen by SMEs as a possible way to adapt and thrive in an increasingly competitive and volatile environment, including to overcome their limitations. By implementing open innovation, SMEs will compensate for their lack of internal resources and competencies through external resources to develop new technologies and take advantage of market opportunities.

This book is dedicated to the entrepreneurs, businessmen, practitioners, policymakers, academician, and students in developing strategies and having future plan related to innovation which is crucial for creating values in business operations. A benchmarking through innovation is important to improve among businesses to achieve effectiveness and efficiency.

The book emphasizes the digitalization process in halal management of products and industries, which relate to the comparisons and cases in many countries viewed from an Islamic perspective. It needs a new view of using information technology to achieve wider coverage of promoting halal products as well as to develop the halal industries. A global perspective that consists of experiences from Muslim majority and minority countries will be presented in this book. This topic is also associated with the concepts on Islamic business and management. Islamic business not only focuses on finance/banking, but beyond that Islam teaches all people to do Shariah-compliant transactions or business. The book gives solutions to halal industry through digitalization. Islam has many solutions to be offered, and thus, it is important to reveal and discuss the Islamic way of managing business, including halal management. The book also discusses the halal products and its certifications. 

This book is intended for stakeholders of different industries, from environmental to food, in the need of digital tools and IT infrastructure.