Aila Ahonen – författare

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development.The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Sustainability Strategy in Sport Organisations provides practical insights into the implementation of sustainability within sports organisations, based on multinational, multi-sport case studies.The book addresses the challenge of translating general strategic sustainability concepts from international governing bodies into scalable, actionable plans for sports organisations across different countries and sports. The various cases are primarily assigned to one of the three pillars of sustainability (environmental, economic or social sustainability). In total, the book covers eleven cases from five different countries including Belgium, Finland, France, Sweden, the UK and the US. Finally, using the case study of a specific international governing body (World Athletics), it demonstrates how the implementation, broken down to the national level, can succeed across all areas of sustainability. The latter is illustrated using the example of Finnish Athletics and Athletics Flanders. The book is rounded off by introductory chapters on the current state of scientific knowledge regarding sustainability implementation in the respective sub-areas, as well as a general introduction to the challenges of sustainability implementation and a concluding summary. The aim is to illustrate the diverse challenges involved in implementing abstract sustainability concepts, depending on the sport, its links to sports policy, organisational capacity or the focus of key stakeholders, whilst also identifying best practices.The book is aimed at academics in the fields of sports management and sports economics, as well as students in these disciplines and practitioners. In particular, the book seeks to bridge the gap between the current state of theoretical knowledge regarding the respective sustainability areas and the diverse practical case studies, thereby doing justice to the varied perspectives of the different stakeholder groups listed, as well as highlighting new angles.