Aino Halinen – författare
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1 produkt
1 produkt
Relationship Marketing in Professional Services
A Study of Agency-Client Dynamics in the Advertising Sector
Inbunden, Engelska, 1996
2 820 kr
Skickas inom 10-15 vardagar
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.