Alain d’Astous – författare
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4 produkter
Consumer Behaviour and the Arts
A Marketing Perspective
Av François Colbert, Alain d’Astous
Inbunden, 2021
2578 kr
Lägg i varukorg
Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by …
Consumer Behaviour and the Arts
A Marketing Perspective
Av François Colbert, Alain d’Astous
Häftad, 2021
829 kr
Lägg i varukorg
Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by …
Consumer Behaviour and the Arts
A Marketing Perspective
Av Alain d'Astous, Francois Colbert
E-bok, 2021
981 kr
Lägg i varukorg
Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by …
Consumer Behaviour and the Arts
A Marketing Perspective
Av Alain d'Astous, Francois Colbert
E-bok, 2021
981 kr
Lägg i varukorg
Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by …
