Alan Barker – författare

Problems block and slow down your progress; here’s how to overcome them–simply, efficiently and effectively.

This book offers straightforward, empowering science-based solutions to problems, big and small, at work or in life. It takes a never before seen approach to problem solving, powerfully combining lessons from cognitive science, established problem-solving theory and vast practical experience. It includes a radical new approach to analysing problems: The Problem Matrix. This will transform your approach to problems, challenge your thinking and help you develop new, positive, solution-focussed mindsets for the long-term.

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch. From paid social to press releases, from landing pages to white papers and from internal communications to engaging with customers, the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational? The Complete Copywriter gives you all the tools you''ll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft, from creativity and planning, to revision and execution. Learn how to exercise your creativity, be refreshingly adaptable with your words, generate ideas, maintain reader attention, hone your empathy and bring words to life, so that you deliver copy that works every time.

Better communication skills will have a direct impact on your career development. Improve Your Communication Skills is your practical guide to effective communication in business.This fully updated 7th edition now features a handy self-assessment tool to help you profile your own preferred communication style, even more practical exercises, useful checklists and top tips, as well as content on influencing others and managing difficult conversations. This book provides vital guidance on improving your conversations, building rapport, giving effective presentations, writing excellent reports and networking successfully. With the help of Improve Your Communication Skills, you will be able to get your message across - every time.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you''ll make fast progress, quickly reach your goals and create lasting success in your career.

If youre new to the workforce, it can be difficult to know how and when to express yourself in conversation.Being in a professional situation for the first time can be an intimidating experience, and yet youll be keen to make your points and share your perspectives and ideas. Speak Up, Stand Out shows you how to do exactly this. It considers the anatomy of a voice, the different modes of influence, thinking on the spot and how to speak up in meetings. There is also an extended consideration of the different components of making a presentation (managing yourself, managing the material, and managing the audience).If youve just started your career, gaining the confidence to express yourself with clarity and gravitas will be one of your keys to success; this book shows you how.You dont have to have it all figured out. Work in Progress is a series for anyone building confidence at work, whether youre stepping into a new role, switching paths or figuring things out as you go. These books help you build essential skills like speaking up, navigating setbacks and working with mentors, all without the pressure. Straightforward and practical, they make sense of the things no one teaches you, like what professional actually looks like. No jargon. Just real advice to help you grow with confidence, at your own pace. Because learning how to work is part of the job.

Improve Your Communication Skills is your practical guide to effective verbal, non-verbal and written communication in business. Full of proven tips and techniques, it will help you keep the interest of a large audience, impress a potential employer or simply win the argument at an important meeting.

Better communication skills can have a direct impact on your career development. This book provides vital guidance on improving your conversations, building rapport with colleagues, learning skills of persuasion, giving effective presentations, writing effective emails, letters and reports, and networking successfully. Now in its 4th edition, essential new content includes communicating across borders and virtual teams, influencing others subtly and managing difficult conversations, as well as helpful checklists and exercises.

With the help of Improve Your Communication Skills, you will be able to achieve verbal, vocal and visual success—getting your message across every time.

The Creating Success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.