Alan Barnard – författare

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works.Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

Written by leading scholars in the field, this comprehensive and readable resource gives anthropology students a unique guide to the ideas, arguments and history of the discipline. Combining anthropological theory and ethnography, it includes 275 substantial entries, over 300 short biographies of important figures in anthropology, and nearly 600 glossary items. The fully revised and expanded second edition reflects major changes in anthropology in the past decade.

Written by leading scholars in the field, this comprehensive and readable resource gives anthropology students a unique guide to the ideas, arguments and history of the discipline. Combining anthropological theory and ethnography, it includes 275 substantial entries, over 300 short biographies of important figures in anthropology, and nearly 600 glossary items. The fully revised and expanded second edition reflects major changes in anthropology in the past decade.