Alan E. Branch – författare

BY Sir Frederic Bolton, M.C. Chairman 0/ F. Bolton Group Ltd, Director 0/ Sealink Ltd and a past President o/the General Council 0/ British Shipping The shipping industry has always lacked a body which can confer professional status on would-be practitioners: in that sense, unlike those closely allied to his responsibilities - the marine engineer, the shipowner or manager is obliged to remain an unqualified amateur. The latest addition to Mr Branch's list of titles goes a long way towards correcting this position: a proper study of the material in his book would clearly go far to confer the status of 'complete ship operator' upon anyone who was examined on its contents. Know­ ledge as comprehensive as that acquired through Mr Branch's book must provide a sound base on which to build the experience of practice. Contents Foreword v Pre/ace xi Acknowledgements xiii Diagrams xiv 1 Services Rendered by Sea Transport to International Trade 1 Function 0/ shipping and its relationship to international trade. Balance 0/ trade and balance 0/ payments. Relationship between world seaborne trade and world mercantile fleet. 2 Economics of International Trade 13 Function 0/ international trade. Survey 0/ international trade. Commodity trades. Flow o/manu/actured goods. Multinational companies. Freight /orwarding. Major trading areas o/the world. Pre/erential trading groups. International exchange rates. 3 Economics of Ship Design 31 Influence 0/ cost, construction and sa/ety /actors. Ship design criteria. Economics 0/ ship propulsion.

"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.

The development of international trade is driven by international logistics and management and the provision of the global supply chain. The ultimate objective of global supply chain management is to link the market place, distribution network, manufacturing/processing/assembly process, and procurement activity in such a way that customers are serviced at a higher level yet lower cost. Overall this has introduced a new breed of management in a computer literate environment operating in a global infrastructure.Addressing this complex topic, Alan Branch's new book fulfills two clear objectives:to provide a concise, standard work on the subject, written in lucid language that embraces all the ingredients of a notoriously complex subject with a strategic focusto extol best practices and focus on all areas of the industrial and consumer sectors and their interface with changing international market needs.Until now, no book dedicated to international logistics and supply chain management was available. Practically-oriented, this book features numerous case studies and diagrams from logistic operators. An ideal resource for management students, academics and managers who need a succinct treatment of global operations, Branch's book skillfully illustrates his ideas in practice. It is a book which should be on the shelf of every practitioner and student of the subject.Also available from Routledge:Elements of Shipping, Eighth Edition, Alan E. Branch. (978-0-415-36286-3)Maritime Economics: Management and Marketing, Alan E. Branch. (978-0-748-73986-8)