Alan M Professor Rugman - Böcker
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As globalization explodes, so has international business scholarship. This second edition of the Oxford Handbook of International Business synthesises all the relevant literature of the last 40 years in 28 original chapters by the world's most distinguished scholars. Reflecting the changes and development in the field since the first edition this new edition has a changed structure, all the chapters have been updated to take account of the latest scholarship, and five new chapters freshly written. The Handbook is divided into six major sections, providing comprehensive coverage of the following areas:· History and Theory of the Multinational Enterprise· The Political and Regulatory Environment· Strategy and International Management· Managing the MNE· Area Studies· Methodological IssuesThese state of the art literature reviews will be invaluable references for students in business schools, social sciences, law, and area studies.