Alan Marcus – författare

The market-leading undergraduate investments textbook, Essentials of Investments by Bodie, Kane, and Marcus, continually adapts to the dynamic shifts in financial markets while maintaining a core theme – that security markets are nearly efficient, meaning you shouldn't expect to find obvious bargains in these markets.  This text places significant emphasis on asset allocation, seamlessly integrating practical applications of investment theory. Focus on investment analysis allows the authors to present the practical applications of investment theory and convey practical value insights. A collection of Excel spreadsheets is provided to give you the tools to explore concepts more deeply. In their commitment to bridging theory with practice, the author team aligns their approach with that of the CFA Institute. The inclusion of questions from previous CFA exams in the end-of-chapter problems, along with CFA-style questions derived from Kaplan-Schweser CFA preparation courses, link theoretical foundations to real-world scenarios. The addition of Integrated Excel assignments in the Connect platform rounds out the student success resources that include auto-graded problems, Tableau Dashboard Activities, and Smartbook, an adaptive reading and practice tool for students.  

This anthology presents a range of interdisciplinary explorations into the urban environment, through film, photography, digital imagery, maps and signage. Contributors examine our fascination with the city through the history of art and architecture, urban studies, environmental studies, cultural geography and screen studies. Bringing together a wide spectrum of urban contexts, Visualizing the City’s diverse essays explore visual representations of urbanism and modernity reflected through the prism of global cultures using an engaging variety of methods and texts.

This anthology presents a range of interdisciplinary explorations into the urban environment, through film, photography, digital imagery, maps and signage. Contributors examine our fascination with the city through the history of art and architecture, urban studies, environmental studies, cultural geography and screen studies. Bringing together a wide spectrum of urban contexts, Visualizing the City’s diverse essays explore visual representations of urbanism and modernity reflected through the prism of global cultures using an engaging variety of methods and texts.

Move beyond cybersecurity to take protection of your digital business to the next level Beyond Cybersecurity: Protecting Your Digital Business arms your company against devastating online security breaches by providing you with the information and guidance you need to avoid catastrophic data compromise. Based upon highly-regarded risk assessment analysis, this critical text is founded upon proprietary research, client experience, and interviews with over 200 executives, regulators, and security experts, offering you a well-rounded, thoroughly researched resource that presents its findings in an organized, approachable style. Members of the global economy have spent years and tens of billions of dollars fighting cyber threats—but attacks remain an immense concern in the world of online business. The threat of data compromise that can lead to the leak of important financial and personal details can make consumers suspicious of the digital economy, and cause a nosedive in their trust and confidence in online business models. Understand the critical issue of cyber-attacks, and how they are both a social and a business issue that could slow the pace of innovation while wreaking financial havocConsider how step-change capability improvements can create more resilient organizationsDiscuss how increased collaboration within the cybersecurity industry could improve alignment on a broad range of policy issuesExplore how the active engagement of top-level business and public leaders can achieve progress toward cyber-resiliencyBeyond Cybersecurity: Protecting Your Digital Business is an essential resource for business leaders who want to protect their organizations against cyber-attacks.

Teaching Difficult History through Film explores the potential of film to engage young people in controversial or contested histories and how they are represented, ranging from gender and sexuality, to colonialism and slavery. Adding to the education literature of how to teach and learn difficult histories, contributors apply their theoretical and pedagogical expertise and experiences to a variety of historical topics to show the ways that film can create opportunities for challenging conversations in the classroom and attempts to recognize the perspectives of historically marginalized groups. Chapters focus on translating research into practice by applying theoretical frameworks such as critical race theory, auto-ethnography or cultural studies, as well as more practical pedagogical models with film. Each chapter also includes applicable pedagogical considerations, such as how to help students approach difficult topics, model questions or strategies for engaging students, and examples from the authors’ own experiences in teaching with film or in leading students to develop counter-narratives through filmmaking. These discussions of the real considerations facing classroom teachers and professors are sure to appeal to experienced secondary teachers, pre-service teacher education programs, graduate students, and academic audiences within education, history, and film studies.Part and chapter discussion guides, full references of the films included in the book, and resources for teachers are available on the book’s companion website www.teachingdifficulthistory.com.

Teaching Difficult History through Film explores the potential of film to engage young people in controversial or contested histories and how they are represented, ranging from gender and sexuality, to colonialism and slavery. Adding to the education literature of how to teach and learn difficult histories, contributors apply their theoretical and pedagogical expertise and experiences to a variety of historical topics to show the ways that film can create opportunities for challenging conversations in the classroom and attempts to recognize the perspectives of historically marginalized groups. Chapters focus on translating research into practice by applying theoretical frameworks such as critical race theory, auto-ethnography or cultural studies, as well as more practical pedagogical models with film. Each chapter also includes applicable pedagogical considerations, such as how to help students approach difficult topics, model questions or strategies for engaging students, and examples from the authors’ own experiences in teaching with film or in leading students to develop counter-narratives through filmmaking. These discussions of the real considerations facing classroom teachers and professors are sure to appeal to experienced secondary teachers, pre-service teacher education programs, graduate students, and academic audiences within education, history, and film studies.Part and chapter discussion guides, full references of the films included in the book, and resources for teachers are available on the book’s companion website www.teachingdifficulthistory.com.

Teaching History with Museums, Second Edition provides an introduction and overview of the rich pedagogical power of museums and historic sites. With a collection of practical strategies and case studies, the authors provide educators with the tools needed to create successful learning experiences for students. The cases are designed to be adapted to any classroom, encouraging students to consider museums as historical accounts to be examined, questioned, and discussed.Key updates to this revised edition and chapter features include: New Chapter 9 captures the importance of art museums when teaching about the past. Updated Chapter 10 addresses issues of technology, focused on visitors’ experiences in both physical and virtual museums. New coverage of smaller, lesser known museums to allow readers to adapt cases to any of their own local sites. Specific pre-visit, during visit, and post-visit activities for students at each museum. Case reflections analyzing pitfalls and possibilities that can be applied more broadly to similar museums. A listing of resources unique to the museum and history content for each chapter.With this valuable textbook, educators will learn how to promote instruction in support of rigorous inquiry into the past and the goals of democratic values of tolerance and citizenship in the present.

Teaching History with Museums, Second Edition provides an introduction and overview of the rich pedagogical power of museums and historic sites. With a collection of practical strategies and case studies, the authors provide educators with the tools needed to create successful learning experiences for students. The cases are designed to be adapted to any classroom, encouraging students to consider museums as historical accounts to be examined, questioned, and discussed.Key updates to this revised edition and chapter features include: New Chapter 9 captures the importance of art museums when teaching about the past. Updated Chapter 10 addresses issues of technology, focused on visitors’ experiences in both physical and virtual museums. New coverage of smaller, lesser known museums to allow readers to adapt cases to any of their own local sites. Specific pre-visit, during visit, and post-visit activities for students at each museum. Case reflections analyzing pitfalls and possibilities that can be applied more broadly to similar museums. A listing of resources unique to the museum and history content for each chapter.With this valuable textbook, educators will learn how to promote instruction in support of rigorous inquiry into the past and the goals of democratic values of tolerance and citizenship in the present.

Brealey, Fundamentals of Corporate Finance, 11e, is an introduction to corporate finance focusing on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the firm's value. It also provides a broad overview of the financial landscape. The book offers a framework for systematically thinking about most of the important financial problems that both firms and individuals are likely to confront: financial management is important, interesting, and challenging.Fundamentals focuses on setting out the basic principles of financial management and applying them to the main decisions faced by the financial manager. The text is also organized around the key concepts of modern finance. These concepts, properly explained, simplify the subject. They are also practical. Financial management tools are easier to grasp and use effectively when presented in a consistent conceptual framework.

Brealey’s Fundamentals of Corporate Finance introduces students to the core principles of financial management through a clear, consistent framework. The text explores how companies invest in assets, raise capital, and create value, while providing a broad view of today’s financial landscape. Organized around the key concepts of modern finance, it simplifies complex ideas and demonstrates their practicaluse in real-world decision-making. Students learn not just the theory, but how to apply financial tools to the critical choices faced by managers and individuals alike.