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1 produkter
Digital Political Marketing in Africa
Branding, Elections, and Social Media in a Disrupted Age
Av Albert Chibuwe, Allen Munoriyarwa
Inbunden, 2027
1337 kr
Kommande
Tracing the evolution of digital political marketing across Africa, this book unpacks new technologies and approaches to political campaigns and their influence on elections. In this ‘disrupted age’, politicians, elites, and citizens engage with politics in the digital sphere more than ever before, …