Albert Sharra – författare

This book critically examines the historical and ongoing influence of the British Broadcasting Corporation (BBC) on African broadcasting, tracing its colonial roots through to its post-colonial legacy.

The book details how in the 1940s the BBC established radio transmitter sites in East and Central Africa, thereby positioning itself as a model for broadcasting in British colonies and beyond. Grounded in a decolonial perspective, the book then explores the evolution of African radio structures, funding models, editorial policies, and programming strategies. In the post-colonial era, the BBC continued to train, equip, and support African broadcasters while maintaining a strong presence through African-focused programming. Some nations fully embraced the BBC model, while others developed hybrid broadcasting systems integrating British, local, and transnational influences. Beyond historical analysis, the book interrogates the BBC’s enduring influence on African media, examining how contemporary local broadcasters negotiate, adapt, or resist its legacy. A nuanced exploration of these dynamics provides critical insights into the intersection of colonial-era institutions and contemporary African media landscapes.

This book is an essential resource for scholars and researchers in media and communication studies, African studies, and decolonial studies, offering a comprehensive understanding of the BBC’s role in shaping African broadcasting.

This book critically examines the historical and ongoing influence of the British Broadcasting Corporation (BBC) on African broadcasting, tracing its colonial roots through to its post-colonial legacy.

The book details how in the 1940s the BBC established radio transmitter sites in East and Central Africa, thereby positioning itself as a model for broadcasting in British colonies and beyond. Grounded in a decolonial perspective, the book then explores the evolution of African radio structures, funding models, editorial policies, and programming strategies. In the post-colonial era, the BBC continued to train, equip, and support African broadcasters while maintaining a strong presence through African-focused programming. Some nations fully embraced the BBC model, while others developed hybrid broadcasting systems integrating British, local, and transnational influences. Beyond historical analysis, the book interrogates the BBC’s enduring influence on African media, examining how contemporary local broadcasters negotiate, adapt, or resist its legacy. A nuanced exploration of these dynamics provides critical insights into the intersection of colonial-era institutions and contemporary African media landscapes.

This book is an essential resource for scholars and researchers in media and communication studies, African studies, and decolonial studies, offering a comprehensive understanding of the BBC’s role in shaping African broadcasting.

This volume delves into the intricate relationship between technology and media production, emphasizing its influence across political, socio-economic, and cultural contexts. By 2010, the integration of computing and automated systems had already begun revolutionizing media production, prompting traditional outlets to embrace a ''digital first'' approach. Concepts like dual-management processes and the fusion of traditional and digital systems have emerged, challenging conventional norms. What sets this transformation apart is the gradual replacement of human decision-making with communicative artificial intelligence and automation. Technology now plays a central role in producing and distributing news and Ads, fundamentally altering the media landscape. However, there has been limited exploration of the broader implications of these advancements, particularly from the perspective of the Global South. This edited volume seeks to address this gap by featuring papers that examine how technology has reshaped newsroom and advertorial processes in countries like Malawi, South Africa, and Nigeria. Through a collection of insightful essays, readers are invited to explore the transformative power of technology in media production, packaging, and distribution systems. From digital innovations to traditional media adaptations, this volume offers a comprehensive understanding of the evolving media landscape in the age of technology.